Introduction to the course
Public relations campaigns can help drive strategic organisational change, build public perceptions, and drive reputation with key stakeholders. This PR Campaign Management training course is a must for any business aiming to employ Public Relations Campaigns as part of their business operation. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful training course takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the training seminar.
Highlights of training course include:
- Powerful Planning Tools
- Practical Examples and Frameworks
- Personal Coaching and Advice
- Incorporation of Your Own Content Giving Real, Useable Outputs
- A Practical and Theoretical Toolkit for use beyond the Seminar
Professional certificate & Accreditation
Examine the range of PR campaigns and develop a problem-solving approach to match PR campaign strategy to business objectives by attending this training course.