Advanced Key Account Management
(Public Sales)

Upon completing this Advanced Key Account Management (Public Sales) training course, participants will be able to:

• Evaluate and respond to the structure and stages of public procurement processes
• Formulate public-sector-specific account management strategies
• Strengthen engagement with public stakeholders and decision-makers
• Apply financial techniques for contract pricing and assessment
• Employ advanced negotiation tactics tailored to public bidding scenarios

This Advanced Key Account Management (Public Sales) training course will employ a mix of interactive discussions, case studies, group exercises, and real-world role plays tailored for public sector sales environments. Participants will engage in live negotiation simulations, stakeholder mapping activities, and strategy-building workshops to reinforce their learning through practical application.

Organisations that invest in this Advanced Key Account Management (Public Sales) training course will experience measurable benefits, including:

• Improved success rates in securing and managing government contracts
• Strengthened institutional relationships with public sector clients
• Greater alignment with regulatory and procurement standards
• Enhanced ability to develop winning proposals for public tenders
• Efficient deployment of resources towards strategic accounts
• Better adaptation to evolving governmental and policy frameworks

Participants will develop both the technical expertise and strategic insight required to succeed in the public sector environment. Key personal takeaways include:

• In-depth understanding of public account management best practices
• Confidence in managing complex procurement and compliance requirements
• Strengthened negotiation and stakeholder communication skills
• Hands-on experience through simulation-based learning
• Recognition as a capable professional in managing key public sector relationships

This KC Academy Advanced Key Account Management (Public Sales) training course is suitable to a wide range of professionals but will greatly benefit:

• Senior Account Managers handling public sector clients.
• Sales Directors managing government procurement relationships.
• Public Sector Business Development Executives.
• Key Account Managers in regulated industries (Energy, Healthcare, Infrastructure, etc.).
• Government Relations and Tender Management Professionals.