Business Development
A Toolkit for Organisational Success

Master Business Development Through Knowledge Skill, and Discipline

Format availability:



5 Days

Introduction to the course

In today’s highly competitive business landscape, organizations and their workforce need to be agile, adaptive and ready to win new business at all times.

Business Development training course provides employees with an opportunity to optimize their knowledge of sales and development and learn proven techniques to be an influential salesperson – and spokesperson for your organization.

This KC Academy Business Development training course will provide you with the essential skills needed to position you ahead of your competitors, establish your credibility and enable you to communicate value to your prospective clients.

This will ensure you fill your pipeline with quality leads that generate growth, success and sales for your organization.

Course Overview 

  • The fundamentals of Business Development 
  • Stakeholder Mapping: Creating Personas, Planning Your Week, and Talking about Your Competitors
  • Lead Generation Strategies
  • Enhancing Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
  • How to Engage Your Audience and Win Business

Course details

Upon completion of this Business Development: A Toolkit for Organisational Success training course, you will be able to:

  • Understand the fundamentals of business development and outline basic skills required within this field
  • Demonstrate practical application of effective communication skills and assertion techniques
  • Outline the best business development best practices 
  • Develop a solid understanding of negotiation techniques and highlight essential rules of negotiation within business development
  • Examine and critically evaluate different business development techniques and strategies as well as the ground rules which underpin the field

This KC Academy Business Development training course will lead to: 

  • An increase in revenues and productivity – good business development generates work that would unlikely happen without it
  • An increase in the effectiveness of business development activities – without a business development plan to follow, time is often wasted on ineffective activities. Performing more practical activities consistently reduces the time it takes to generate work.
  • Increased competitive edge – investing in business development training is a critical core competency in today’s marketplace.
  • Improved confidence, attitude and enthusiasm – business development training creates a common language, techniques and renewed confidence and enthusiasm.

The KC Academy Business Development training course is ideal for professionals in management, leadership and sales positions who want to have a tangible impact on their business. This program is also suitable for individuals who manage a team or the sales function.

This KC Academy Business Development training course is also a must-attend for any professional who wants to become a more effective, confident seller will benefit from these techniques, including:

  • Sales managers or Executives looking to coach your team and build a high-performing sales engine effectively
  • Entrepreneurs looking to develop a sales team and acquire customers
  • Business Leaders who would like to be more persuasive and influential
  • Business Development Professionals who play a role in Sales and Managing Relationships
  • Professionals making a horizontal career shift into sales from another functional role

Daily Agenda

DAY 1:
Introduction to Business Development
  • How to undertake a Business Development skills audit
  • Ways to enhance Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
  • Strategies to strengthen your sales skills
  • Enhancing your sales language
  • How to draft a sales pitch
DAY 2:
Customer Profiling and Engagement
  • How to build a stakeholder map
  • Creating Personas
  • Planning Your ideal work week
  • Talking about Your Competitors
  • Identify target audiences with concentrated filters.
  • Learn how to prepare competitive conversation topics 
DAY 3:
Lead Generation and Sales
  • Developing a sales framework
  • Exploring tried and tested sales tools
  • Lead generation tactics
  • How to create qualifying questions
  • The perfect sales meeting checklist
DAY 4:
Communication and Presentation Skills
  • The four Ps of Presentation
  • How to overcome fears when presenting and pitching
  • Creating engaging and informative presentations
  • How to draft a prospecting script
  • Ways to enhance your impact when presenting to make a persuasive first impression
DAY 5:
The Business Development Masterclass
  • Learn about the critical skills needed to lead a high performing business development team
  • The role of negotiations in business development and sales
  • How to close a deal
  • Activity: Business Development plan and pitch

Professional certificate & Accreditation

Learn how to apply proven business development techniques for organisational success on this KC Academy course.

This KC Academy course will prepare you to grow your organisation and contribute to the financial success of the overall business while also equipping you with the leadership and management abilities you need to motivate your workforce. 

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

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21-25 Oct 2024
Fee: $5,950
16-20 Dec 2024
Fee: $5,950
27-31 Oct 2025
Fee: $5,950
22-26 Dec 2025
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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