An Intensive 5-day Training Course

Business Development
A Toolkit for Organisational Success

Master Business Development Through Knowledge
Skill, and Discipline

INTRODUCTION TO THE COURSE

In an increasingly competitive and fast-moving global economy, organizations must continually sharpen their ability to attract, engage, and retain clients. The Business Development: A Toolkit for Organisational Success training course equips professionals with the tools, strategies, and mindset necessary to drive sustainable growth, improve relationship-building efforts, and achieve measurable results in their business development pursuits.

This high-impact training course empowers participants with actionable insights into positioning their organization competitively, crafting compelling value propositions, and mastering the principles of strategic selling. From refining stakeholder engagement techniques to boosting lead generation and conversion rates, attendees will leave with a dynamic skillset designed to unlock new opportunities and accelerate organizational success.

This KC Academy training course will highlight:

  • Core principles and best practices in business development strategy
  • Advanced stakeholder mapping, planning methods, and competitive positioning
  • Techniques for identifying and nurturing high-potential leads
  • Practical tools to enhance persuasion, influence, and sales discipline
  • Methods for captivating audiences and closing new business opportunities

COURSE DETAILS

Objectives Icon

OBJECTIVES

By the end of this Business Development: A Toolkit for Organisational Success training course, participants will be able to:

  • Explain the foundational concepts of business development and key success drivers
  • Apply effective communication and assertion strategies to influence stakeholders
  • Implement proven techniques and best practices for lead acquisition and deal progression
  • Understand essential negotiation strategies that align with organizational growth goals
  • Critically assess various business development approaches and apply them with confidence and adaptability
Organizational Impact Icon

ORGANISATIONAL IMPACT

Investing in the Business Development: A Toolkit for Organisational Success training course provides organizations with a strategic advantage. Benefits include:

  • Enhanced revenue generation and faster deal closure driven by targeted, practical business development techniques
  • Improved time management and productivity through focused, result-oriented activities
  • Strengthened market positioning through professionally executed sales and growth strategies
  • A unified approach to business development that fosters internal alignment and boosts team morale
  • Increased confidence and motivation among employees tasked with client acquisition and relationship management
Target Audience Icon

WHO SHOULD ATTEND?

The KC Academy Business Development: A Toolkit for Organisational Success training course is ideal for professionals in management, leadership and sales positions who want to have a tangible impact on their business. This training course is also suitable for individuals who manage a team or the sales function.

This training course is also a must-attend for any professional who wants to become a more effective, confident seller will benefit from these techniques, including:

  • Sales managers or executives looking to coach your team and build a high-performing sales engine effectively
  • Entrepreneurs looking to develop a sales team and acquire customers
  • Business leaders who would like to be more persuasive and influential
  • Business development professionals who play a role in sales and managing relationships
  • Professionals making a horizontal career shift into sales from another functional role

DAILY AGENDA

Day 1: Introduction to Business Development
  • How to undertake a Business Development skills audit
  • Ways to enhance Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
  • Strategies to strengthen your sales skills
  • Enhancing your sales language
  • How to draft a sales pitch
Day 2: Customer Profiling and Engagement
  • How to build a stakeholder map
  • Creating Personas
  • Planning Your ideal work week
  • Talking about Your Competitors
  • Identify target audiences with concentrated filters.
  • Learn how to prepare competitive conversation topics
Day 3: Lead Generation and Sales
  • Developing a sales framework
  • Exploring tried and tested sales tools
  • Lead generation tactics
  • How to create qualifying questions
  • The perfect sales meeting checklist
Day 4: Communication and Presentation Skills
  • The four Ps of Presentation
  • How to overcome fears when presenting and pitching
  • Creating engaging and informative presentations
  • How to draft a prospecting script
  • Ways to enhance your impact when presenting to make a persuasive first impression
Day 5: The Business Development Masterclass
  • Learn about the critical skills needed to lead a high performing business development team
  • The role of negotiations in business development and sales
  • How to close a deal
  • Activity: Business Development plan and pitch
Objectives Icon

Certificate

On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates.

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