Copywriting for Business Professionals

How to Write Engaging and High-Quality Content

Hone your communication skills and develop more efficient writing processes for greater business and personal success, through this training course.

05 - 09 Jun 2022
$ 4,950



5 Days

Public Relations


Seminar Overview 

To be a successful leader, you need to be a great communicator. This training course will help you hone your communication skills for even greater business and personal success. There is a wealth of practical guidance on improving the effectiveness of various forms of written communication. This training course will present how writing and presentation skills can work in tandem to achieve results. So, if you want your reports, memos, letters and e-mail to be read with interest and acted upon and if you want to be able to present your ideas with impact and effectiveness, this is the course for you. 


At the end of this training course, you will learn to:

  • Improve the effectiveness of your reports, proposals, emails, letters and other communication
  • Develop more efficient writing processes, improving project and time management
  • Meet the needs of your readerships/audiences enabling them achieve their own objectives
  • Develop your presentational skills and the techniques to enhance impact and effectiveness
  • Deploy the right techniques, tools and skills for a wide variety of communications challenges

Designed For

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Professionals who have greater communications responsibilities in their evolving roles or who are finding new communications challenges in their careers
  • Individuals reporting up to senior executives or the board and want to shine
  • Supervisors / Managers/ Department Heads with new communication challenges in their careers

Course Outline

  • Making a persuasive business case and Influencing skills
  • Understanding your audience’s needs and framing strong objectives
  • Generating ideas – Mind mapping and brain storming
  • Barriers and pitfalls of business communication
  • Differences between written and spoken communication and their implications
  • Characteristics of an effective report
  • Sources of information and research techniques
  • Selecting and structuring the content – logical sequencing
  • Preparing a persuasive business presentation
  • Positive body language
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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