Copywriting for Communication Practitioners

Writing that Captivates, Persuades and Holds Attention

Format availability:

Duration:

5 Days

Introduction to the course

How well can you write? Most people achieve fair levels in school, but, is this enough in the worlds of PR, Marketing and Online Publishing? Like every human activity, knowledge, practice and coaching lead from adequacy to full mastery and then to excellence. This KC Academy training course provides all of the knowledge, practice and coaching that you need to move to the next level.

You will have a chance to examine research evidence, powerful case-studies and to receive detailed feedback for your tutor and fellow students. Regular tasks, assignments and exercises build your skills and allow you to explore your abilities more fully. Our very practical and participatory training course will help you to improve your skills and abilities. These will help you in your job, your career and in your life.  

This training course will highlight:

  • The fundamentals of good writing
  • Tools to boost your ability to create the write copy for each occasion
  • Understanding of the techniques of persuasion to get readers to act
  • How to develop and to curate content that will keep your audiences coming back for more
  • How to project yourself perfectly to your stakeholders irrespective of their business backgrounds

Course details

By the end of this training seminar, you will be able to:

  • To measure your current writing skills and identify gaps
  • To be able to write clearly and succinctly
  • To understand how to generate ideas, research them
  • To explore persuasive techniques using neurosciences
  • To practice skills in a supportive environment with full feedback

This Copywriting for Communication Practitioners training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

The company will benefit in the following ways:

  • Develop a consistent brand tone of voice
  • Help present a story to all stakeholders
  • Ensure that copy is well researched and audience appropriate
  • Improve your presence across channels
  • Improve your ability to persuade stakeholders
  • See an increase in media and social media presence

The personal benefits to be derived from attending this training course include the following:

  • Improve your copy writing basics from OK to brilliant
  • Learn the art of business storytelling to put across your point
  • Use the science of persuasion to convince your audience to act
  • Be able to write enthrallingly for a wide range of audiences
  • Become  a content marketer and draw audiences to your channels
  • Use measurement to improve your competence over time

This training course is suitable to a wide range of professionals but will especially benefit:

  • Public Relations Officers
  • Content producers and managers
  • Editors and Web managers
  • PR Team Leaders and Managers
  • Corporate Communications Practitioners
  • Public Affairs specialists
  • Marketing Officers

Daily Agenda

DAY 1:
Brilliant Basics
  • Writing  - core skill of PR and Marketing
  • The Poole and Barnfield skill levels – where are you?
  • Spelling, grammar, punctuation and structure – tips of the trade
  • Readability and how to write clearly
  • Listening skills and precis
  • Editing, key to curated content
DAY 2:
Content Creation and Curation
  • Mind maps and topic webs
  • Creativity – and how to boost yours
  • Researching your content
  • Audience research and stakeholder management
  • Versioning – suiting your content to the audience and task
  • Register and tone of voice
 DAY 3:
The Art and Science of Storytelling
  • Content marketing
  • Types of story
  • Storytelling – let’s begin at the beginning…
  • Brand story, purpose and emotional pull
  • Neuroscience and story impact
  • The science of persuasion
 DAY 4:
Writing Seminar
  • Channels and channel requirements
  • Writing a press release
  • Writing a magazine article
  • Writing a speech
  • Writing a blog
  • Writing for social media
 DAY 5:
User Experience, Measurement and Risk
  • What are user experience and time economics?
  • Ensuring a consistent experience across channels
  • Content management
  • Measuring effectiveness
  • Risk management in case things go wrong
  • Continuous development as a writer

Professional certificate & Accreditation

Measure the current writing skills and identify gaps and improve your copywriting ability to a professional level through this training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

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Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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