An Intensive 5-day Training Course

Copywriting for Communication Practitioners

Writing that Captivates, Persuades and Holds Attention

INTRODUCTION TO THE COURSE

How well can you write? Most people achieve fair levels in school, but, is this enough in the worlds of PR, Marketing and Online Publishing? Like every human activity, knowledge, practice and coaching lead from adequacy to full mastery and then to excellence. This KC Academy training course provides all of the knowledge, practice and coaching that you need to move to the next level.

You will have a chance to examine research evidence, powerful case-studies and to receive detailed feedback for your tutor and fellow students. Regular tasks, assignments and exercises build your skills and allow you to explore your abilities more fully. Our very practical and participatory training course will help you to improve your skills and abilities. These will help you in your job, your career and in your life.

This training course will highlight:

  • The fundamentals of good writing
  • Tools to boost your ability to create the write copy for each occasion
  • Understanding of the techniques of persuasion to get readers to act
  • How to develop and to curate content that will keep your audiences coming back for more
  • How to project yourself perfectly to your stakeholders irrespective of their business backgrounds

COURSE DETAILS

Objectives Icon

OBJECTIVES

By the end of this training seminar, you will be able to:

  • To measure your current writing skills and identify gaps
  • To be able to write clearly and succinctly
  • To understand how to generate ideas, research them
  • To explore persuasive techniques using neurosciences
  • To practice skills in a supportive environment with full feedback
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TRAINING METHODOLOGY

This Copywriting for Communication Practitioners training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

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ORGANISATIONAL IMPACT

The company will benefit in the following ways:

  • Develop a consistent brand tone of voice
  • Help present a story to all stakeholders
  • Ensure that copy is well researched and audience appropriate
  • Improve your presence across channels
  • Improve your ability to persuade stakeholders
  • See an increase in media and social media presence
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PERSONAL IMPACT

The personal benefits to be derived from attending this training course include the following:

  • Improve your copy writing basics from OK to brilliant
  • Learn the art of business storytelling to put across your point
  • Use the science of persuasion to convince your audience to act
  • Be able to write enthrallingly for a wide range of audiences
  • Become a content marketer and draw audiences to your channels
  • Use measurement to improve your competence over time
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WHO SHOULD ATTEND?

This training course is suitable to a wide range of professionals but will especially benefit:

  • Public Relations Officers
  • Content producers and managers
  • Editors and Web managers
  • PR Team Leaders and Managers
  • Corporate Communications Practitioners
  • Public Affairs specialists
  • Marketing Officers

DAILY AGENDA

DAY 1: Brilliant Basics
  • Writing - core skill of PR and Marketing
  • The Poole and Barnfield skill levels – where are you?
  • Spelling, grammar, punctuation and structure – tips of the trade
  • Readability and how to write clearly
  • Listening skills and precis
  • Editing, key to curated content
DAY 2: Content Creation and Curation
  • Mind maps and topic webs
  • Creativity – and how to boost yours
  • Researching your content
  • Audience research and stakeholder management
  • Versioning – suiting your content to the audience and task
  • Register and tone of voice
DAY 3: The Art and Science of Storytelling
  • Content marketing
  • Types of story
  • Storytelling – let’s begin at the beginning…
  • Brand story, purpose and emotional pull
  • Neuroscience and story impact
  • The science of persuasion
DAY 4: Writing Seminar
  • Channels and channel requirements
  • Writing a press release
  • Writing a magazine article
  • Writing a speech
  • Writing a blog
  • Writing for social media
DAY 5: User Experience, Measurement and Risk
  • What are user experience and time economics?
  • Ensuring a consistent experience across channels
  • Content management
  • Measuring effectiveness
  • Risk management in case things go wrong
  • Continuous development as a writer
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Certificate

On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates

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FREQUENTLY ASKED QUESTIONS

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

Are there prerequisites or language requirements?

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

How many students are in a course? Who will be my classmates?

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

Do I need specific equipment to take Online Courses?

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

How can I register?

You can register for a KC Academy training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

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