An Intensive 5-day Training Course
Brand, Reputation and the Bottom Line
Corporate communications is all about the way in which businesses and organisations communicate with their internal and external stakeholders. At the heart of corporate communication lie an organisation’s brand and reputation. The role of a corporate communications department or team is to create, nurture and protect a consistent image and identity. This involves supporting and coordinating communications activities throughout the organisation, promoting and policing the brand and developing and executing a communications strategy.
Effective corporate communication promotes loyalty both inside and outside the company which builds profitable customers and positively impacts the bottom line. This training course enables both newcomers and experienced practitioners to explore the range of skills and actions that lead to success. The strategies, tools and techniques that you will learn will help your organisation to achieve its strategic objectives.
This Corporate and Organisational Communication training course will highlight:
By the end of this training seminar you will be able to:
This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Your company will benefit in the following ways:
The personal benefits to be derived from attending this training course include the following:
This training course is suitable to a wide range of professionals but will especially benefit:
On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates.
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