Introduction to the course
Corporate communications is all about the way in which businesses and organisations communicate with their internal and external stakeholders. At the heart of corporate communication lie an organisation’s brand and reputation. The role of a corporate communications department or team is to create, nurture and protect a consistent image and identity. This involves supporting and coordinating communications activities throughout the organisation, promoting and policing the brand and developing and executing a communications strategy.
Effective corporate communication promotes loyalty both inside and outside the company which builds profitable customers and positively impacts the bottom line. This training course enables both newcomers and experienced practitioners to explore the range of skills and actions that lead to success. The strategies, tools and techniques that you will learn will help your organisation to achieve its strategic objectives.
This Corporate and Organisational Communication training course will highlight:
- The ways in which successful brands are developed
- The art of coordinating without needing power
- Strategic thinking and planning
- Stakeholder communication
- Marketing communications
Professional certificate & Accreditation
Explore the range of activities that comprise corporate and organisational communications and discover how to develop an effective strategy by attending this highly interactive training course.