An Intensive 5-day Training Course

Crisis Communications

Managing the Media, Stakeholders and Customers

INTRODUCTION TO THE COURSE

In the fast-paced world of modern media, the worst moment to learn about crisis communications is when journalists are gathered at your doorstep, and social media channels are ablaze. Crises often arise without warning, but organisations that communicate swiftly and strategically can safeguard their reputation even under intense scrutiny. Success in managing these situations hinges on thorough preparation—developing comprehensive crisis plans and anticipating potential threats before they escalate.

The Crisis Communications training course is designed to equip participants with a practical toolkit of skills, techniques, and resources, enabling them to respond decisively when a crisis strikes. This highly practical training course emphasizes preparation, agility, and resilience, offering participants the opportunity to practice responses in realistic scenarios. By the end of the training course, attendees will be able to transform critical insights into actionable communication strategies, strengthening their ability to meet and exceed professional objectives.

Key areas explored during the Crisis Communications training course include:

  • In-depth analysis of real-world case studies to identify best practices and pitfalls
  • Crafting comprehensive plans to mitigate a wide range of potential crisis risks
  • Establishing the structure and resources necessary for an effective crisis communications centre
  • Engaging effectively with both traditional and social media under pressure
  • Keeping stakeholders informed and monitoring their evolving perceptions

COURSE DETAILS

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OBJECTIVES

The Crisis Communications training course aims to enable participants to:

  • Identify and analyse a broad spectrum of issues that could escalate into crises
  • Develop detailed issue briefs and assemble appropriate response teams within a crisis plan
  • Select, prepare, and train effective spokespeople to represent the organisation
  • Understand the critical importance of the initial response and learn how to craft it accurately and confidently
  • Implement monitoring systems to track stakeholder reactions and public sentiment
  • Gain hands-on experience by participating in realistic crisis communication simulations
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TRAINING METHODOLOGY

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions and group and individual exercises to focus on the themes of the training course, practice skills and receive feedback.

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ORGANISATIONAL IMPACT

By enrolling their teams in the Crisis Communications training course, organisations will benefit from:

  • An expanded pool of skilled communication professionals ready to protect the organisation’s reputation
  • Stronger, more proactive planning frameworks to prevent and manage crises
  • Enhanced risk intelligence through continuous monitoring and analysis of emerging threats
  • Improved ability to manage media relations across both traditional outlets and digital platforms
  • Establishment and maintenance of a robust crisis communications centre to support leadership during challenging times
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PERSONAL IMPACT

Participants attending the Crisis Communications training course will gain:

  • A fully developed and practical crisis communications toolkit
  • Valuable hands-on experience managing crisis scenarios through simulation exercises
  • Increased confidence in handling interactions with hostile or challenging media
  • Advanced skills in managing internal communications during periods of uncertainty
  • Clear understanding of how to design, implement, and continually refine an effective crisis communication plan
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WHO SHOULD ATTEND?

This KC Academy Crisis Communications training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:

  • Executive Leadership Team
  • Senior Managers
  • Public Relations Officers / Managers
  • Company Spokespersons
  • Public Affairs Practitioners
  • Corporate Communications Practitioners
  • Social Media Practitioners
  • Anyone planning a career in PR

DAILY AGENDA

Day 1: Crisis or Issue?
  • What is a crisis?
  • The changing nature of crises and communication
  • Planning is the key – when you are not under pressure
  • The rules of crisis communications
  • Stakeholders and what they need
Day 2: Preparation, Preparation, Preparation
  • How to take the surprise out of a crisis?
  • Issue identification and management
  • Using SWOT, PEST and PESTLE
  • Creating Issue briefs and maintaining them
  • Setting up a crisis management and comms centre
  • Experts, managers, decision-makers and spokespeople
Day 3: Managing Media – Traditional and Social
  • First response – the holding statement
  • Creating and gathering collateral, Managing media contacts lists
  • Creating a crisis communications toolkit
  • Spokesperson training, interviews and press calls
  • Working with your legal team
  • Managing your CSR profile to create support
Day 4 : Stakeholder Communications
  • Stakeholder lists and communications plans
  • Internal communication – outpacing the rumour mill
  • Creating an internal influencer map
  • Using staff ambassadors to communicate to other stakeholders
  • VVIP and Government communications
  • Monitoring conversations – sentiment mining
Day 5: Crisis Communications Exercise
  • Including Communications in your crisis simulations
  • Team development
  • Briefing for the simulation
  • Preparation
  • The Crisis Communications Simulation
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Certificate

On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates.

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