Crisis Communications

The Crisis Communications training course aims to enable participants to:

• Identify and analyse a broad spectrum of issues that could escalate into crises
• Develop detailed issue briefs and assemble appropriate response teams within a crisis plan
• Select, prepare, and train effective spokespeople to represent the organisation
• Understand the critical importance of the initial response and learn how to craft it accurately and confidently
• Implement monitoring systems to track stakeholder reactions and public sentiment
• Gain hands-on experience by participating in realistic crisis communication simulations

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions and group and individual exercises to focus on the themes of the training course, practice skills and receive feedback.

By enrolling their teams in the Crisis Communications training course, organisations will benefit from:

• An expanded pool of skilled communication professionals ready to protect the organisation’s reputation
• Stronger, more proactive planning frameworks to prevent and manage crises
• Enhanced risk intelligence through continuous monitoring and analysis of emerging threats
• Improved ability to manage media relations across both traditional outlets and digital platforms
• Establishment and maintenance of a robust crisis communications centre to support leadership during challenging times

Participants attending the Crisis Communications training course will gain:

• A fully developed and practical crisis communications toolkit
• Valuable hands-on experience managing crisis scenarios through simulation exercises
• Increased confidence in handling interactions with hostile or challenging media
• Advanced skills in managing internal communications during periods of uncertainty
• Clear understanding of how to design, implement, and continually refine an effective crisis communication plan

This KC Academy Crisis Communications training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:

• Executive Leadership Team
• Senior Managers
• Public Relations Officers / Managers
• Company Spokespersons
• Public Affairs Practitioners
• Corporate Communications Practitioners
• Social Media Practitioners
• Anyone planning a career in PR