Crisis Communications

Managing the Media, Stakeholders and Customers

Format availability:



5 Days

Introduction to the course

The last place and time that you want to discover all about crisis communications is when hordes of media are clamouring at your doors and social media is white hot. Crises often erupt when you least expect them, but if you communicate quickly and well you can keep your reputations intact. The key lies in effective preparation from developing plans to anticipating the types of crisis likely to hit you. Managing issues well can also help you to avoid many potential crises.

This Crisis Communication training course will help you to build a toolkit of skills and collateral to meet the unknown with confidence and to put into place a tried and tested plan when speed is of the essence. This Crisis Communications training course will allow you to practice in realistic but safe situations to turn insight into highly practical routines and resources. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed their work objectives.

This training course will highlight:

  • Analysis of real life cases to understand what to do and not to do
  • The way to put together a set of plans to cover your risks
  • The resources that you will need to create a crisis communications centre
  • How to handle the media – both traditional and social
  • How best to keep stakeholders informed and monitor their response

Course details

The training course will enable participants to:

  • Analyse the range of issues that could develop into crises
  • Understand how to create issue briefs and teams within a crisis plan
  • Discover how to select spokespeople and to train them
  • Learn the importance of your first response and how to craft it
  • Discover how to monitor the response to issues and stakeholder reaction
  • Practice crisis communication in a realistic simulation

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

The Participants’ company will benefit in the following ways:

  • Increase the availability of skilled PR staff to protect your reputation
  • More effective planning processes to help avoid or manage crises
  • Have an active system to continually update intelligence on risks
  • Increased ability to manage the media both traditional and social
  • Develop an up-to-date crisis communications centre and support for managers

The personal benefits to be derived from attending this KC Academy training programme include the following:

  • Development of a crisis communications toolkit
  • Practical experience of handling a simulated crisis
  • Confidence in your preparation for handling hostile media
  • Ability to manage internal communications adroitly
  • Understanding of how to create and update a plan

This training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:

  • Executive leadership team
  • Senior managers
  • Public Relations Officers / Managers
  • Company spokespersons
  • Public Affairs Practitioners
  • Corporate Communications Practitioners
  • Social Media practitioners
  • Anyone planning a career in PR

Daily Agenda

DAY 1:
Crisis or Issue? 
  • What is a crisis?
  • The changing nature of crises and communication
  • Planning is the key – when you are not under pressure
  • The rules of crisis communications
  • Stakeholders and what they need
 DAY 2:
Preparation, Preparation, Preparation 
  • How to take the surprise out of a crisis?
  • Issue identification and management
  • Using SWOT, PEST and PESTLE
  • Creating Issue briefs and maintaining them
  • Setting up a crisis management and comms centre
  • Experts, managers, decision-makers and spokespeople
 DAY 3:
Managing Media – Traditional and Social 
  • First response – the holding statement
  • Creating and gathering collateral, Managing media contacts lists
  • Creating a crisis communications toolkit
  • Spokesperson training, interviews and press calls
  • Working with your legal team
  • Managing your CSR profile to create support
DAY 4 :
Stakeholder Communications
  • Stakeholder lists and communications plans
  • Internal communication – outpacing the rumour mill
  • Creating an internal influencer map
  • Using staff ambassadors to communicate to other stakeholders
  • VVIP and Government communications
  • Monitoring conversations – sentiment mining
 DAY 5:
Crisis Communications Exercise
  • Including Communications in your crisis simulations
  • Team development
  • Briefing for the simulation
  • Preparation
  • The Crisis Communications Simulation

Professional certificate & Accreditation

Develop the skills to manage issues and potential crisis, and increase the ability to meet and exceed the work objectives through this training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
30 Sep-04 Oct 2024
Fee: $5,950
28 Apr-02 May 2025
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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