INTRODUCTION TO THE COURSE
Critical Business Skills for Communication Practitioners: A 5-Day Masterclass that will provide you with an in-depth understanding of the critical business skills required to lead with purpose and influence change within and beyond your organisation.
This course is for you, if you’re:
- In a leadership or managerial position and looking to communicate effectively and influence stakeholders
- Interested in achieving meaningful change within your team and organisation through successful collaboration and communication
- Looking to improve communication and influence to inspire others to drive innovation, sustainability, and positive change in your organisation
- In a new role or interested in moving into a new position and would like to enhance your collaboration, leadership, and communication skills for influence and impact
DAILY AGENDA
Day 1: Lead with Purpose: Leadership Strategies for Communication Consultants
- Learn how communication consultants can become industry leaders
- Gain insight into how communication can be used to create change in a volatile, uncertain and increasingly complex world.
- Establish an understanding of how emotional intelligence impacts your leadership style.
- Learn about your personal communication style, master your message development and discover how to engage with different stakeholders, from employees to clients.
- Formulate an understanding of the role of ethics and governance in the communications industry and the impact of ethics and governance in your sector.
- Understand the fundamentals of crisis management, and the importance of leadership during a crisis.
Day 2: Strategy and Planning
- Establish an understanding of the purpose of strategic planning for organizational change and growth.
- Advance your understanding of project management and learn how to identify objectives and goals and how to measure success.
- Understand the difference between a PR strategy and strategic planning.
- How to identify your operational priorities and align them with your communications plan.
- How to use SMART objectives to achieve your PR goals.
- Learn how to create a cohesive corporate identity, predict and reduce risk and create a crisis plan and risk management strategy.
- Develop an integrated approach to communication and understand how the impact of public affairs and government relations on your strategy.
- Understand various measurement and evaluation tools.
Day 3: Maximising your influence and impact
- Learn how to develop the right communications strategies and on-target messaging to engage with stakeholders.
- Develop an understanding of body language and how to communicate presence when pitching.
- Understand how building relationships with journalists can contribute to securing press coverage for your communication initiatives.
- Explore how communication can be used to influence change within and beyond your network.
- Discover how embedding purpose and cultivating organisational culture can affect change within an organisation.
- Learn how new internal communication tools can be used to build more inclusive communities.
- Establish how best to communicate your CSR ideas and programmes to internal and external audiences.
Day 4: Finance for Non-Finance Professionals
- Understand how to use strategic analysis tools (Five Forces, PESTEL, value chain, win/loss analysis) to help the process of decision making and in setting the right goals and objectives.
- Learn about the strategic and operational role of an organisations finance function.
- Explore financial management tools and how to select the appropriate tool.
- Learn about the principles of accounting and financial reporting.
- Gain insight into forecasting, preparing and managing budgets.
- Learn how to develop an Scope of Work.
Day 5: The New Media Landscape: Communicating effectively
- Examine different communication approaches and techniques.
- Review the best practice approaches to writing for various mediums.
- Learn about new social media channels and identify which channels are suitable for your organisation.
- Understand the impact of social media and exposing your brand and person to risk.
- Establish your identify online: how to use social media to establish yourself as a thought leader.
- Explore the attributes that contribute to becoming an effective communicator.
Certificate
- On successful completion of this training course, KC Academy Certificate will be awarded to the delegates.