Critical Business Skills for
Communication Practitioners

Business Essentials for Communication Leaders

Format availability:


5 Days

Introduction to the course

Critical Business Skills for Communication Practitioners: A 5-Day Masterclass that will provide you with an in-depth understanding of the critical business skills required to lead with purpose and influence change within and beyond your organisation.

This course is for you, if you’re:

  • In a leadership or managerial position and looking to communicate effectively and influence stakeholders
  • Interested in achieving meaningful change within your team and organisation through successful collaboration and communication
  • Looking to improve communication and influence to inspire others to drive innovation, sustainability, and positive change in your organisation
  • In a new role or interested in moving into a new position and would like to enhance your collaboration, leadership, and communication skills for influence and impact

Daily Agenda

DAY 1:
Lead with Purpose: Leadership Strategies for Communication Consultants
  • Learn how communication consultants can become industry leaders
  • Gain insight into how communication can be used to create change in a volatile, uncertain and increasingly complex world.
  • Establish an understanding of how emotional intelligence impacts your leadership style.
  • Learn about your personal communication style, master your message development and discover how to engage with different stakeholders, from employees to clients.
  • Formulate an understanding of the role of ethics and governance in the communications industry and the impact of ethics and governance in your sector.
  • Understand the fundamentals of crisis management, and the importance of leadership during a crisis.
DAY 2:
Strategy and Planning
  • Establish an understanding of the purpose of strategic planning for organizational change and growth.
  • Advance your understanding of project management and learn how to identify objectives and goals and how to measure success.
  • Understand the difference between a PR strategy and strategic planning.
  • How to identify your operational priorities and align them with your communications plan.
  • How to use SMART objectives to achieve your PR goals.
  • Learn how to create a cohesive corporate identity, predict and reduce risk and create a crisis plan and risk management strategy.
  • Develop an integrated approach to communication and understand how the impact of public affairs and government relations on your strategy.
  • Understand various measurement and evaluation tools.
DAY 3:
Maximising your influence and impact
  • Learn how to develop the right communications strategies and on-target messaging to engage with stakeholders.
  • Develop an understanding of body language and how to communicate presence when pitching.
  • Understand how building relationships with journalists can contribute to securing press coverage for your communication initiatives.
  • Explore how communication can be used to influence change within and beyond your network.
  • Discover how embedding purpose and cultivating organisational culture can affect change within an organisation.
  • Learn how new internal communication tools can be used to build more inclusive communities.
  • Establish how best to communicate your CSR ideas and programmes to internal and external audiences.
DAY 4:
Finance for Non-Finance Professionals
  • Understand how to use strategic analysis tools (Five Forces, PESTEL, value chain, win/loss analysis) to help the process of decision making and in setting the right goals and objectives.
  • Learn about the strategic and operational role of an organisations finance function.
  • Explore financial management tools and how to select the appropriate tool.
  • Learn about the principles of accounting and financial reporting.
  • Gain insight into forecasting, preparing and managing budgets.
  • Learn how to develop an Scope of Work.
DAY 5:
The New Media Landscape: Communicating effectively
  • Examine different communication approaches and techniques.
  • Review the best practice approaches to writing for various mediums.
  • Learn about new social media channels and identify which channels are suitable for your organisation.
  • Understand the impact of social media and exposing your brand and person to risk.
  • Establish your identify online: how to use social media to establish yourself as a thought leader.
  • Explore the attributes that contribute to becoming an effective communicator.

Professional certificate & Accreditation

Have an in-depth understanding of the critical business skills required to lead with purpose and influence change within and beyond your organisation through his training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

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Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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