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Effective Corporate Communication for the Oil and Gas Industries - CPD Certified

Mastering Risk and Reputation

Corporate communications professionals play a critical role in the perception of oil and gas organisations among internal and external audiences. This KC Academy CPD Certified training course would provide participants with a thorough understanding of the purpose of effective corporate communications in the Oil and Gas industry and learn how to merge traditional and new media strategies to protect and maintain their organisational reputation.

24 - 28 Jan 2022
Online:
Virtual
$ 2,350
Register
21 - 25 Feb 2022
In-Person:
Lisbon
$ 5,950
Register
16 - 20 May 2022
In-Person:
London
$ 5,950
Register
Online:
Virtual
$ 2,350
Register
26 - 30 Sep 2022
In-Person:
London
$ 5,950
Register

Details

Duration:

5 Days

Category:
Public Relations
Availability:

Classroom Online

Seminar Overview

  • The changing landscape of the oil and gas industry and future outlooks
  • Stakeholder mapping and engagement techniques 
  • Methods to successfully engage with your internal audience
  • Strategies behind creating engaging campaigns and content that sticks
  • Principles behind communicating in a regulated market

 Objectives 

At the end of this training course, you will learn to:

  • To improve understanding of the evolving role of communications in the Oil and Gas industry
  • To tailor reputation in line with emerging risks and opportunities
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To provide an opportunity to update your skills and knowledge
  • To help participants tell the story of the Oil and Gas Industry more positively

 Designed For 

This training course is suitable for a wide range of professionals in the oil and gas sector but will greatly benefit: 

  • Public Relations Professionals
  • Communication Professionals
  • Corporate Communications Practitioners
  • Public Affairs Officers
  • Marketing Officers
  • Executives
  • Managers
  • HR Practitioners

Course Outline

DAY 1

Exploring the Oil and Gas industry of the Future

  • Where Are We Now – A Communications Audit
  • The future of the oil and gas industry: a 20-year outlook
  • Critical Issues – Climate Change, Regulation, Green Energy
  • Political Influencing
  • Activists and NGOs
  • Using PESTLE - Academic and Social Intelligence

DAY 2

Stakeholder Mapping and Management

  • Stakeholder Mapping and Segmentation
  • Touchpoints and Moments of Truth
  • Influencer Programmes
  • Situational Stakeholders and Campaign Planning
  • Message Mapping and the Message House
  • Personalisation and POEM – Mixing Paid, Owned and Earned Media

DAY 3

Engaging Your Internal Audience

  • The Importance of Employee Engagement
  • Leading Employee Engagement from The Top
  • The Role of Informal Peer-to-Peer Communication
  • Developing Your Organisational Culture
  • Turning Employees into Advocates
  • Communicate during a crisis to maintain or rebuild the organisation reputation

DAY 4

Creating Campaigns and Content that Stick

  • The Pillars of Strategy
  • Strategic Thought Leadership
  • Communicate with internal and external stakeholders, Activists and NGOs
  • Psychology, Problem-solving and Persuasion
  • The Role of CSR and Cause-related Marketing
  • Managing Brand Perceptions
  • Measuring the Effectiveness of Your Content

DAY 5

Communicating in a Regulated Market

  • Positioning in an Uncertain World
  • Political Intelligence and Forecasting in the oil and gas industry
  • Living in the Blogosphere
  • Voice and Video – The World of Web 3.0
  • The Power of Stories
  • Encouraging Stakeholders to Tell Your Story
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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