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Effective Corporate Communication Oil Gas Industries: CPD Certified

Communicate Powerfully in the Oil and Gas Industry

KC Academy's Effective Corporate Communication for the Oil and Gas Industries” encourages corporate communication, PR and external relations professionals to review and refresh their communications practice and understanding of the ever-evolving oil and gas industry.  

28 Nov - 02 Dec 2022
In-Person:
Dubai
$ 4,950
Register
Online:
Virtual
$ 2,350
Register
05 - 09 Dec 2022
In-Person:
Dubai
$ 4,950
Register
01 - 05 May 2023
In-Person:
Dubai
$ 5,950
Register
25 - 29 Sep 2023
In-Person:
Dubai
$ 5,950
Register

Details

Duration:

5 Days

Availability:

Classroom Online

Corporate communications professionals play a critical role in the perception of oil and gas organisations among internal and external audiences. KC Academy's CPD Certified Effective Corporate Communication for the Oil and Gas Industries covers the key theoretical and practical aspects of corporate communications for the oil and gas industry, including issues relating to sustainability, CSR & risk management, and critical media coverage and reputation management.

Being able to effectively communicate on behalf of your brand, organisation, or department is intrinsic to the success of your business. Learn to apply the fundamentals of effective written and oral corporate communication in the oil and gas industry on this CPD Certified training course which will provide you with the tools and strategies required to communicate a significant change initiative within your organisation; work through a media crisis, and develop key messages to deliver to company stakeholders.

By enrolling on KC Academy's CPD Certified Effective Corporate Communication for the Oil and Gas Industries  attendees will not only gain the essential skills needed to be effective communicators but also become brand custodians. 

This KC Academy course will highlight:

  • The changing landscape 10-20 years out
  • Stakeholder mapping and management
  • Engaging your internal audience
  • Creating campaigns and content that drives engagement
  • Communicating in a regulated market

OBJECTIVES

The objectives of this KC Academy course are:

  • To improve understanding of the evolving role of communications in the Oil and Gas industry
  • To tailor reputation in line with emerging risks and opportunities
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To provide an opportunity to update your skills and knowledge
  • To help participants tell the story of the Oil and Gas Industry more positively

TRAINING METHODOLOGY

This KC Academy training course uses proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their thinking, communication style and practice.

Your trainer will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

ORGANISATIONAL IMPACT

By completing this 5-day training course, you will:

  • Deepen your commitment to developing plans which are agile and responsive
  • Heighten your understanding of communicating in a regulated market
  • Share your communication story with other industry players
  • Expand your influence within the industry

PERSONAL IMPACT

The personal benefits to be derived from attending this KC Academy training course include the following:

  • A greater understanding of international legislation and the green agenda on the oil and gas industry
  • Improved understanding of how to target specific audiences and assess outcomes
  • A greater understanding of how to improve social media presence and engage effectively
  • Improved communication and content writing skills
  • Enhanced level of confidence in engaging with digital, broadcast and traditional media outlets

WHO SHOULD ATTEND?

If you are a communication professional in the oil and gas industry, this KC Academy course on "Effective Corporate Communication for the Oil and Gas Industries" is for you. We welcome participants from the following specialisms: 

  • Public Relations
  • External Communication
  • External Affairs
  • Internal communications
  • Corporate Communications 
  • Corporate Affairs
  • Digital Communications
  • Public Relations / Public Affairs
  • Marketing Officers

Course Outline

DAY 1

The Changing Landscape 10-20 years out

  • Where are we now – A communications audit
  • Exploring the Oil and Gas industry 20 years out
  • Big issues – Climate change, regulation, green energy
  • Political influencing
  • Activists and NGOs
  • Using PESTLE - Academic and social intelligence

DAY 2

Stakeholder Mapping and Management

  • Stakeholder mapping and segmentation
  • Touchpoints and moments of truth
  • Influencer programmes
  • Situational stakeholders and campaign planning
  • Message mapping and the message house
  • Personalisation and POEM – Mixing paid, owned and earned media

DAY 3

Engaging Your Internal Audience

  • The importance of staff engagement
  • Leading employee engagement from the top
  • The role of informal peer-to-peer communication
  • Developing your culture
  • Turning employees into advocates
  • Communicating during a crisis and beyond

DAY 4

Creating Campaigns and Content that Stick

  • The pillars of strategy
  • Thought leadership
  • Psychology, problem-solving and persuasion
  • The role of CSR and cause-related marketing
  • Managing brand perceptions
  • Measuring the effectiveness of your content

DAY 5

Communicating in a Regulated Market

  • Positioning in an uncertain world
  • Political intelligence and forecasting
  • Living in the blogosphere
  • Voice and video – The World of Web 3.0
  • The power of stories
  • Encouraging stakeholders to tell your story
 
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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