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Course topic:
Format availability:
In-Person, Online streaming
Duration:
5 Days
Daily Agenda
DAY 1:
The Changing Landscape 10-20 years out
- Where are we now – A communications audit
- Exploring the Oil and Gas industry 20 years out
- Big issues – Climate change, regulation, green energy
- Political influencing
- Activists and NGOs
- Using PESTLE - Academic and social intelligence
DAY 2:
Stakeholder Mapping and Management
- Stakeholder mapping and segmentation
- Touchpoints and moments of truth
- Influencer programmes
- Situational stakeholders and campaign planning
- Message mapping and the message house
- Personalisation and POEM – Mixing paid, owned and earned media
DAY 3:
Engaging Your Internal Audience
- The importance of staff engagement
- Leading employee engagement from the top
- The role of informal peer-to-peer communication
- Developing your culture
- Turning employees into advocates
- Communicating during a crisis and beyond
DAY 4:
Creating Campaigns and Content that Stick
- The pillars of strategy
- Thought leadership
- Psychology, problem-solving and persuasion
- The role of CSR and cause-related marketing
- Managing brand perceptions
- Measuring the effectiveness of your content
DAY 5:
Communicating in a Regulated Market
- Positioning in an uncertain world
- Political intelligence and forecasting
- Living in the blogosphere
- Voice and video – The World of Web 3.0
- The power of stories
- Encouraging stakeholders to tell your story
Professional certificate & Accreditation
KC Academy's “Effective Corporate Communication for the Oil and Gas Industries” encourages corporate communication, PR and external relations professionals to review and refresh their communications practice and understanding of the ever-evolving oil and gas industry.
Frequently Asked Questions
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
Enroll now
Click on a date to enroll and save your seat
Course customization available
Course customization available
This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly
