Internal Communication Strategies for HR Practitioners

Understanding Employee Engagement

Format availability:


5 Days

Introduction to the course

Having a culture of strong internal communications is one of the greatest motivators to staff, and if lacking, teams soon feel out of touch and uninformed. Effectively learn how to manage the most important asset and greatest risk within your organisation: your people.

This 5-day Internal Communications Strategies for HR Practitioners course will teach you the secrets of employee engagement, as well as how to plan and deliver effective communications. Explore theories like persuasion and storytelling, learn how to apply them in practice, and develop an understanding of where internal communication fits into the structure, systems and processes, leadership and culture of an organisation, and how internal communicators can support the management of strategic and transformational objectives.

The course also introduces the fundamentals of human resource management and the role that it plays within organisations. During this 5-day course, delegates will discover how HR professionals help organisations achieve their business goals and strategic objectives and develop their HR and employee engagement skills.

This KC Academy training course will highlight

  • The different approaches to internal communications and platforms to engage with employees and stakeholders
  • The essentials of human resource management
  • The latest in HR policies
  • Compliance and HR: employment laws and legislation

Course details

 At the end of the training course, you will be able to: 

  • Know what engagement is, why it matters and how to use communication to increase and sustain it
  • Understand how change and uncertainty impact engagement in the workplace and what leaders and communicators can do to address this
  • Have a range of strategies and tools for assessing, driving and measuring engagement in the current context and beyond
  • Know how to work with leaders and managers to help them engage more effectively, including remotely and across boundaries

This KC Academy course is for you if:

  • You are working in HR, employee engagement and related fields 
  • You are interested in pursuing a career in internal communication.
  • You have been working in internal communication for at least a year and want to learn about the latest techniques and thinking. 
  • You are responsible for communicating to employees and stakeholders

 This training course is suitable for a wide range of professionals but greatly benefit:

  • HR practitioners
  • Employee engagement practitioners
  • Managers and Supervisors responsible for delivering internal communication
  • Internal Communication practitioners
  • Team Leaders who manage people and teams



  • Defining internal communication and its purpose
  • Understanding the difference between strategies, plans and policies
  • The importance of understanding people and cultures
  • Good practice writing and introduction to rhetoric


  • Enhancing internal communications and engagement
  • Enhancing employee and management relations
  • Harnessing a fair and consistent working environment for all employees
  • Improve your listening skills and tackle performance problems effectively


  • Exploring different approaches to internal communications
  • Develop honest and open communications during review meetings
  • Understand how to set clear objectives through clear and consistent messages
  • Positive team-building and cohesive working relationships


  • What engagement is and why it matters
  • What drives engagement in organisations and the role of communication
  • The impact of change and uncertainty on engagement and wellbeing
  • Communication strategies and tactics to maintain engagement and wellbeing during change and uncertainty
  • Putting together a communication strategy to drive specific engagement outcomes, during change


  • HR policies and principles
  • Ensuring policies match up with the organisational culture
  • Creating strategic HR plans that are flexible and adaptable to change
  • The process of recruitment and selection of new employees
  • Setting in place effective appraisal and feedback systems
  • The process of implementing training and development policies

Professional certificate & Accreditation

All successful organisations have one thing in common - strong internal communications. By clearly delivering the correct information to the right people, internal communications can significantly affect external communication. 

Shape your organisation's communication culture to create the most positive business outcomes during this 5-day KC Academy course.


Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

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Course customization available

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