INTRODUCTION TO THE COURSE
Are your employees engaged at work? Do they know where the company is going and why? Without purpose and engagement, all the effort in your organisation could be in the wrong direction allowing your competitors to lead the market changes.
Current research indicates that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. In turn, effective internal communication enhances their loyalty, commitment, and purpose, which directly impacts customer satisfaction and the organisation's bottom line.
For decades the customer was king, but today we must put our employees first as, without them, we have no business, no customers, and no profits.
This Internal Communication training course empowers communication practitioners to develop and implement a cohesive communication plan that aligns with the broader organisational strategy and ultimately benefits both the organisation and the newly engaged workforce.
This KC Academy training course will highlight
- Employee Engagement
- Communication Culture
- Clear strategies that give purpose
- Customer Satisfaction
- Enhanced Transparency
- Increase Productivity
COURSE DETAILS
Objectives
At the end of the training course, you will be able to:
- Explain how internal communication impacts organisational effectiveness;
- Select and apply internal communication and engagement models and concepts to support the achievement of objectives;
- Describe how internal communication and engagement can support organisational change;
- Identify the key issues facing internal communicators in strategy setting;
- Carry out research to support the development of an internal communication plan;
- Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact);
- Produce effective written and verbal communications
- Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks);
- Describe how the internal communicator can support managers
Who should Attend?
This KC Academy course is for you if:
- You are interested in pursuing a career in internal communication.
- You have been working in internal communication for at least a year and want to learn about the latest techniques and thinking
- You are working in any related field of PR (e.g. media relations, event management, CSR or public affairs) and would like to understand more about internal communication.
This training course is suitable for a wide range of professionals but greatly benefit:
- Managers and Supervisors responsible for delivering internal communication
- Internal Communication practitioners
- HR practitioners
- Corporate Communication practitioners
- Team Leaders who must manage both people and projects
DAILY AGENDA
Day 1 to Day 5
- Explain how internal communication impacts organisational effectiveness;
- Select and apply internal communication and engagement models and concepts to support the achievement of objectives;
- Describe how internal communication and engagement can support organisational change;
- Identify the key issues facing internal communicators in strategy setting;
- Carry out research to support the development of an internal communication plan;
- Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact);
- Produce effective written and verbal communications
- Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks);
- Describe how the internal communicator can support managers
Certificate
- On successful completion of this training course, KC Academy Certificate will be awarded to the delegates.