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Introduction to the course
Are your employees engaged at work? Do they know where the company is going and why? Without purpose and engagement, all the effort in your organisation could be in the wrong direction allowing your competitors to lead the market changes.
Current research indicates that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. In turn, effective internal communication enhances their loyalty, commitment, and purpose, which directly impacts customer satisfaction and the organisation's bottom line.
For decades "the customer was king," but today we must put our employees first as, without them, we have no business, no customers, and no profits.
This Internal Communication training course empowers communication practitioners to develop and implement a cohesive communication plan that aligns with the broader organisational strategy and ultimately benefits both the organisation and the newly engaged workforce.
This KC Academy training course will highlight
- Employee Engagement
- Communication Culture
- Clear strategies that give purpose
- Customer Satisfaction
- Enhanced Transparency
- Increase Productivity
Course details
At the end of the training course, you will be able to:
- Explain how internal communication impacts organisational effectiveness;
- Select and apply internal communication and engagement models and concepts to support the achievement of objectives;
- Describe how internal communication and engagement can support organisational change;
- Identify the key issues facing internal communicators in strategy setting;
- Carry out research to support the development of an internal communication plan;
- Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact);
- Produce effective written and verbal communications
- Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks);
- Describe how the internal communicator can support managers
This KC Academy course is for you if:
- You are interested in pursuing a career in internal communication.
- You have been working in internal communication for at least a year and want to learn about the latest techniques and thinking
- You are working in any related field of PR (e.g. media relations, event management, CSR or public affairs) and would like to understand more about internal communication.
This training course is suitable for a wide range of professionals but greatly benefit:
- Managers and Supervisors responsible for delivering internal communication
- Internal Communication practitioners
- HR practitioners
- Corporate Communication practitioners
- Team Leaders who must manage both people and projects
Agenda
- Explain how internal communication impacts organisational effectiveness;
- Select and apply internal communication and engagement models and concepts to support the achievement of objectives;
- Describe how internal communication and engagement can support organisational change;
- Identify the key issues facing internal communicators in strategy setting;
- Carry out research to support the development of an internal communication plan;
- Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact);
- Produce effective written and verbal communications
- Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks);
- Describe how the internal communicator can support managers
Professional certificate & Accreditation
Become a great internal communicator and discover the secrets of employee engagement on this 5-day training course. Learn how to plan and deliver effective communications and explore theories such as communication theory, persuasion and storytelling, and learn how to apply them in practice.
Frequently Asked Questions
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
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Course customization available
Course customization available
This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly
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