Developing and maintaining an effective relationship with the media is a crucial part of any communication strategy.
This Media Relations course by KC Academy will help participants understand the media, its challenges and its goals.
The course will also enhance the skills and abilities of the participants, from providing a toolkit of best-practice such as interacting on social media, answering questions at a press conference and providing briefings, to preparing a spokesperson for media interviews by familiarising them with a variety of formats, styles and locations such as TV, radio, print, online.
It will also help participants develop strategies and skills for dealing with the media in a professional, responsible and fair manner.
This KC Academy course will cover the following points:
Principles of Media Relations
Applying Key Messages for Media Interactions
Managing Media Interactions
At the end of this seminar, you will be able to:
This course will utilise various proven learning techniques to ensure maximum understanding, comprehension, retention of the information presented. This includes interactive breakouts and Q&A's, activities and roleplay, and a dynamic presentation with a participant workbook.
Upon completion of this course participants will:
Following the completion of this online course participants will:
This course is suitable for media and communication professionals, the crisis management team and executives engaging with the media and colleagues who may be required to provide a comment to the media.
Your organisation's message, brand and reputation are dependent on how the public perceives you. In today's integrated landscape, the media - traditional, digital or social – is an essential component in this perception.
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
This training course is available to be conducted at your own page, at your own time. Request for a quotation now, our training advisor will contact you promptly
Typically replies within an hour