Open
Close

Media Relations for Parliamentary Staff

Learn how to effectively communicate and manage media relations

In today's integrated landscape, the media -  traditional, digital or social – is an essential component of how your electorate see you. Learn how to manage this relationship with KC Academy's Media Relations short course.

 
09 - Dec 2022
In-Person:
London
$ 1,250
Register
10 - Feb 2023
In-Person:
London
$ 1,250
Register
07 - Apr 2023
In-Person:
London
$ 1,250
Register

Details

Duration:

1 Day

Category:
Media Relations
Availability:

Classroom

This Media Relations course by KC Academy has been designed to provide Parliamentary staff with an understanding of the media, its challenges and its goals.

The course will also enhance the skills and abilities of the participants, from providing a toolkit of best-practice such as how to give briefings, interact on social media, how to prepare an MP to answer questions to designing an MP for media interviews by familiarising them with a variety of formats, styles and locations such as TV, radio, print, online.

It will also help participants develop strategies and skills for dealing with the media professionally, responsibly, and fairly.

This KC Academy course will cover the following points:

  •  Principles of Media Relations
  • Applying Key Messages for Media Interactions
  • Managing Media Interactions
  • Strategies for dealing with print, radio, television and digital journalists
  • Responding to questions and staying on message
  • Creating a crisis communication strategy

LEARNING OBJECTIVES

At the end of this short course, you will be able to:

  • Prepare for a media interview 
  • Support spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority, and handle awkward questions under pressure
  • Understand the pressures of a modern newsroom and understand what journalists and reporters want
  • Provide the media with usable material
  • News jack to spot or create a news story for your organisation
  • Sell in and pitch to the media successfully

TRAINING METHODOLOGY

 This course will utilise various proven learning techniques to ensure maximum understanding, comprehension, and retention of the information presented. This includes interactive breakouts and Q&As, activities and roleplay, and a dynamic presentation with a participant workbook.

 ORGANISATIONAL IMPACT

 Upon completion of this course, participants will:

  • Understand how the media works and what journalists are looking for
  • Look and sound confident when communicating complex messages
  • Be effective at connecting with journalists
  • Seamlessly deliver key messages
  • Be clear about what makes a newsworthy story
  • Control interviews and be convincing on camera
  • Handle hostile and probing interviews

 PERSONAL IMPACT

Following the completion of this online course, participants will:

  • Better understand how the media works and what motivates journalists.
  • Be clear about what makes a newsworthy story.
  • Present their messages and brands in ways that will engage journalists.
  • Control interviews and be convincing on camera
  • Handle hostile and probing interviews

 WHO SHOULD ATTEND?

 This course is suitable for any individual who has interactions with the media and press, such as:

  • Office managers
  • Parliamentary assistants
  • Constituency office teams
  • Chiefs of Staffs
  • Researchers

Course Outline

  • Principles of Media Relations
  • What a journalist wants
  • Applying Key Messages for Media Interactions
  • How to pitch a story
  • How to develop op-eds and respond to requests
  • Strategies for dealing with print, radio, television and digital journalists
  • Responding to questions and staying on message
  • Creating a crisis communication strategy

 

Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

Share this
Training Course

Interested in enrolling? Share this course via LinkedIn, WhatsApp, Facebook, or Twitter.