Planning and Managing PR Campaigns

At the end of this training course, you will learn to:

• To Examine the range of PR campaigns and the purposes that they can achieve
• To Develop a problem-solving approach to match PR campaign strategy to business objectives
• To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
• To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
• To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
• To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

This training course is suitable for a wide range of professionals but will greatly benefit:

• Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
• Senior managers up to Board level with responsibility for the strategic use of Public Relations
• PR practitioners / professionals and for senior professionals elsewhere in the organisation who want to use PR / communications tools to best effect in meeting business objectives
• Professionals likely to have responsibility for the delivery of PR Campaigns for their organisation but is relatively new to the concepts and practicalities of this facet of corporate communications