Planning and Managing PR Campaigns

Public Relation’s Most Powerful Tool

Examine the range of PR campaigns and develop a problem-solving approach to match PR campaign strategy to business objectives by attending this training course.



5 Days

Public Relations

Seminar Overview

Public relations campaigns can help drive strategic organisational change, build public perceptions, and drive reputation with key stakeholders. This PR Campaign Management training course is a must for any business aiming to employ Public Relations Campaigns as part of their business operation. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.

This powerful training course takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the training seminar.

 Highlights of training course include:

  • Powerful Planning Tools
  • Practical Examples and Frameworks
  • Personal Coaching and Advice
  • Incorporation of Your Own Content Giving Real, Useable Outputs
  • A Practical and Theoretical Toolkit for use beyond the Seminar


At the end of this training course, you will learn to: 

  • To Examine the range of PR campaigns and the purposes that they can achieve
  • To Develop a problem-solving approach to match PR campaign strategy to business objectives
  • To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

 Designed For 

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
  • Senior managers up to Board level with responsibility for the strategic use of Public Relations
  • PR practitioners / professionals and for senior professionals elsewhere in the organisation who want to use PR / communications tools to best effect in meeting business objectives
  • Professionals likely to have responsibility for the delivery of PR Campaigns for their organisation but is relatively new to the concepts and practicalities of this facet of corporate communications

Course Outline

  • Public Relations in Business
  • Setting Objectives to Meet Your Business Needs
  • Planning Framework for Campaigns
  • Writing Your Campaign Proposal
  • The Campaign Process and Communications Theory
  • Identifying your Target Public
  • Choosing the Right Media for the Right Audience
  • Using Photography and Video
  • Social Media in Campaigns
  • Building the In-house Campaigns Team
  • Evaluating Campaigns
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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