Political Influencing and Negotiation

Master the Art of Influence and Political Communication

Enhance your knowledge of political stakeholders, negotiation styles and strategies, persuasion techniques and conflict management through this exclusive KC Academy training course.

28 Mar - 01 Apr 2022
$ 5,950
$ 2,350



5 Days


Classroom Online


This KC Academy training course provides a framework for approaching engagement with political decision-makers – from junior local officials to parliament and senior government ministers. It will enhance the learner’s knowledge and understanding of political stakeholders – their specific duties, responsibilities, and criteria for making decisions. It will then develop the learner’s understanding of persuasion techniques and how to influence successfully. Finally, it will cover the principles, styles and modes of negotiation and compromise, build a negotiation strategy, manage conflict, and achieve win-win results.

The training course will support delegates to influence and negotiate in well-prepared, realistic ways and further their organization’s political objectives.

This training course will highlight:

  • The roles, responsibilities, and priorities in the mind of political decision-makers
  • The components of an influential argument or case
  • Influencing and persuasion techniques
  • Frameworks for planning ahead of negotiations
  • Principles, modes, and styles of negotiation.


By the end of this training seminar, you will be able to:

  • Understand political decision-makers
  • Build an argument that will have an influence
  • Apply persuasion techniques to influence
  • Develop a realistic plan ahead of negotiations
  • Conduct effective negotiations with political decision-makers.

Training Methodology

The training course will be highly interactive, using various approaches to learning, including presentation, video, experiential group activities, individual exercises, case studies and discussions.

Organisational Impact

This training course is of direct relevance to businesses that aim to influence the public policy/legislative landscape to achieve business objectives. This may be via the mitigation of political risk or by taking advantage of political opportunity. Improvements returned to the organization will include:

  • Shaping the reputation and political credit of the organization
  • The mitigating risk posed to the organization by the political environment
  • Taking advantage of opportunity posed to the organization by the political environment
  • Influencing specific policy areas of interest to the organization
  • Building long-term relationships with political decision-makers.

Personal Impact

The training course will benefit delegates by:

  • Boosting their confidence in interacting with political-decision makers at all levels
  • Providing a grounding in influencing techniques
  • Enabling them to take the lead in preparing for negotiations
  • Supporting them to react and respond appropriately in difficult situations
  • Building understanding of their roles and responsibilities as part of a negotiating team
  • Developing their understanding of the impact of the political environment on their organization.

 Who Should Attend?

Anyone who seeks to gain insight into the inner workings of government and politics, intending to influence and change policy.

This course benefits lobbyists, policy advisers, campaigners, and those seeking influence on behalf of a national company, private-sector organisation, charity, NGO, agency or campaigning organisation. It also benefits those working within governmental institutions and agencies who want to understand the wider picture and hone their negotiation and communication techniques.

  • Public affairs managers, officers and executives
  • Government relations managers and executives
  • External relations teams
  • Policy units and advisers
  • Political risk analysts
  • Legislation analysts
  • Campaigners
  • Executives in communication with Government and Political figures

Course Outline


Political Decision-Makers

  • Identifying political decision-makers
  • Assessing/mapping decision-makers’ place in the political environment
  • Analysing political-decision makers’ levels of influence
  • Researching political decision-makers
  • Understanding political decision-makers and their decision-making criteria
  • Switching point-of-view
  • Applying your understanding to your influencing approach

 DAY 2

The Influential Argument

  • Crafting the components of an influential argument
  • Recognising – and adapting to - strengths and weaknesses of your case
  • Developing effective key messages
  • Including different types of evidence
  • Using case studies
  • Preparing to defend your argument


Influencing and Persuasion Techniques

  • Applying social psychology insights
  • Reciprocity
  • Commitment and consistency
  • Authority
  • Social proof
  • Scarcity
  • Liking
  • Unity
  • Pre-suasion – creating the conditions for successful influencing

 DAY 4

Planning to Negotiate

  • Agreeing objectives for the negotiation
  • Assessing factors to be considered
  • Understanding cultural differences in negotiating styles
  • Identifying hidden agendas
  • Deciding mode(s) of negotiation – transactional, collaborative, creative
  • Adopting personal styles of negotiation
  • Using and recognising body language signals
  • Building an agenda for the negotiation


Practising Negotiation

  • Effective openings
  • Managing your information
  • Eliciting their information
  • Inserting red lines and suggesting compromise
  • Employing alternatives
  • Managing conflict, objections, underhand tactics and deadlock
  • Creating a win-win situation
  • Summarising the agreement
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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