Political Influencing and Negotiation

Master the Art of Influence and Political Communication

Format availability:



5 Days

Introduction to the course

This KC Academy training course provides a framework for approaching engagement with political decision-makers – from junior local officials to parliament and senior government ministers. It will enhance the learner’s knowledge and understanding of political stakeholders – their specific duties, responsibilities, and criteria for making decisions. It will then develop the learner’s understanding of persuasion techniques and how to influence successfully. Finally, it will cover the principles, styles and modes of negotiation and compromise, build a negotiation strategy, manage conflict, and achieve win-win results.

The training course will support delegates to influence and negotiate in well-prepared, realistic ways and further their organization’s political objectives.

This training course will highlight:

  • The roles, responsibilities, and priorities in the mind of political decision-makers
  • The components of an influential argument or case
  • Influencing and persuasion techniques
  • Frameworks for planning ahead of negotiations
  • Principles, modes, and styles of negotiation.

Course details

By the end of this training seminar, you will be able to:

  • Understand political decision-makers
  • Build an argument that will have an influence
  • Apply persuasion techniques to influence
  • Develop a realistic plan ahead of negotiations
  • Conduct effective negotiations with political decision-makers.

The training course will be highly interactive, using various approaches to learning, including presentation, video, experiential group activities, individual exercises, case studies and discussions.

This training course is of direct relevance to businesses that aim to influence the public policy/legislative landscape to achieve business objectives. This may be via the mitigation of political risk or by taking advantage of political opportunity. Improvements returned to the organization will include:

  • Shaping the reputation and political credit of the organization
  • The mitigating risk posed to the organization by the political environment
  • Taking advantage of opportunity posed to the organization by the political environment
  • Influencing specific policy areas of interest to the organization
  • Building long-term relationships with political decision-makers.

The training course will benefit delegates by:

  • Boosting their confidence in interacting with political-decision makers at all levels
  • Providing a grounding in influencing techniques
  • Enabling them to take the lead in preparing for negotiations
  • Supporting them to react and respond appropriately in difficult situations
  • Building understanding of their roles and responsibilities as part of a negotiating team
  • Developing their understanding of the impact of the political environment on their organization.

Anyone who seeks to gain insight into the inner workings of government and politics, intending to influence and change policy.

This course benefits lobbyists, policy advisers, campaigners, and those seeking influence on behalf of a national company, private-sector organisation, charity, NGO, agency or campaigning organisation. It also benefits those working within governmental institutions and agencies who want to understand the wider picture and hone their negotiation and communication techniques.

  • Public affairs managers, officers and executives
  • Government relations managers and executives
  • External relations teams
  • Policy units and advisers
  • Political risk analysts
  • Legislation analysts
  • Campaigners
  • Executives in communication with Government and Political figures

Daily Agenda

DAY 1:
Political Decision-Makers
  • Identifying political decision-makers
  • Assessing/mapping decision-makers’ place in the political environment
  • Analysing political-decision makers’ levels of influence
  • Researching political decision-makers
  • Understanding political decision-makers and their decision-making criteria
  • Switching point-of-view
  • Applying your understanding to your influencing approach
 DAY 2:
The Influential Argument
  • Crafting the components of an influential argument
  • Recognising – and adapting to - strengths and weaknesses of your case
  • Developing effective key messages
  • Including different types of evidence
  • Using case studies
  • Preparing to defend your argument
DAY 3:
Influencing and Persuasion Techniques
  • Applying social psychology insights
  • Reciprocity
  • Commitment and consistency
  • Authority
  • Social proof
  • Scarcity
  • Liking
  • Unity
  • Pre-suasion – creating the conditions for successful influencing
 DAY 4:
Planning to Negotiate
  • Agreeing objectives for the negotiation
  • Assessing factors to be considered
  • Understanding cultural differences in negotiating styles
  • Identifying hidden agendas
  • Deciding mode(s) of negotiation – transactional, collaborative, creative
  • Adopting personal styles of negotiation
  • Using and recognising body language signals
  • Building an agenda for the negotiation
DAY 5:
Practising Negotiation
  • Effective openings
  • Managing your information
  • Eliciting their information
  • Inserting red lines and suggesting compromise
  • Employing alternatives
  • Managing conflict, objections, underhand tactics and deadlock
  • Creating a win-win situation
  • Summarising the agreement

Professional certificate & Accreditation

Enhance your knowledge of political stakeholders, negotiation styles and strategies, persuasion techniques and conflict management through this exclusive KC Academy training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

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24-28 Jun 2024
Fee: $5,950
19-23 Aug 2024
Fee: $5,950
21-25 Oct 2024
Fee: $5,950
23-27 Dec 2024
Fee: $5,950
14-18 Apr 2025
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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