INTRODUCTION TO THE COURSE
The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.
This Public Relations in the Oil and Gas Industry training course will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation. This powerful training course takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.
This training course will highlight the following;
- Setting clear objectives and KPIs with realistic budgets and schedules
- Campaign design and planning skills
- Engaging target audiences – including the media – with great content
- Use of key tools and techniques to influence audience behaviour
- Media relations strategies and tools to optimise coverage in your target channels
- Crisis and litigation management approaches
COURSE DETAILS
Objectives
At the end of this training course delegates will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
- Examine the range of PR tools and techniques to select the best for your purpose
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Measure risk and plan to mitigate these risks
- Understand how to generate and place stories in the media and achieve consistently favourable coverage
Who should Attend?
This training course is suitable for a wide range of professionals but will greatly benefit:
- PR, public affairs, corporate communications and media / press officers
- Community relations specialists
- Government and external affairs personnel
- Managers of all levels and team leaders
- Middle and senior managers with a responsibility for effective communications
DAILY AGENDA
Day 1 to Day 5
- The Role of Communications and PR in the Oil and Gas Industries
- Overview of the Challenges Facing the Industry and its Image / Reputation
- The Reputation Managers – Building and Defending your Brand
- From Local Community to the Regulators – Identifying and Classifying Stakeholders
- Social Media and its Power
- Identifying the Issues that Resonate – Sentiment Mining
- Choosing your Causes for PR Crisis Defence
- Social Responsibility Reporting
- Crisis Handling and Business Recovery
- Media Relations – Maintaining your Reputation across Traditional and Digital Media
Certificate
- On successful completion of this training course, KC Academy Certificate will be awarded to the delegates.