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Introduction to the course
We all know the value of reputation. People with a high reputation are talked about more, are sought after and can command higher positions in society and higher salaries. Similarly, in the business world having a great reputation makes you a preferred choice, allows you to charge higher prices and leads to more satisfied staff and customers. If your reputation is negative you may not even be given a chance.
So, how do we affect reputation? In our comprehensive training course we will look at the factors that affect our image and consider how we can influence them. In today’s online world there are many more opportunities and threats so organizations with traditionally high reputations may have new channels and tactics to consider. This KC Academy training course in Reputation Management provides an overview of the latest tools and techniques to delivering a strong corporate reputation.
This training course will highlight:
- The ways in which your reputation is made
- An understanding of the impact of ethical behaviour including sustainability
- Corporate purpose and corporate story
- Search engine optimisation and marketing
- Developing customer reviews and comment across all channels
- Understanding and developing user experience
Course details
By the end of this training seminar, you will be able to:
- Understand the drivers of reputation and how to manage them
- Discover how transparency builds trust and reputation for an organisation.
- Get the right attention for a your brand.
- Create risk and issues management plans for stakeholders.
- Develop effective communication campaigns
- Explore the range of activities that comprise corporate communications
This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Your company will benefit in the following ways:
- Systematic maintenance of your reputation
- Creation of greater stakeholder trust
- Increased protection from potentially damaging crises
- Greater support for marketing and sales activities
- Improved user experience in your communications channels
The personal benefits to be derived from attending this training course include the following:
- Greater understanding of reputation and your personal brand
- Improved ability to influence corporate social responsibility activities
- Knowledge of the law that affects reputation – slander, libel and defamation
- Improved understanding of the levers that affect reputation
- Improved skills to impact corporate and personal reputation
This training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Public Affairs Practitioners
- Marketing Officers / Managers
- Anyone planning a career in PR
Daily Agenda
DAY 1 :
Reputation and its Drivers
- What is reputation and how can it be assessed
- What are the drivers of reputation?
- A reputation audit – how to conduct it?
- Sources of data on reputation
- Developing your research skills
- Use of online tools to assess reputation
DAY 2 :
Reputation and Culture
- How company culture impacts reputation?
- Brand and brand values
- Do you deliver on your brand personality and promise?
- Aligning your comms, marketing, sales and customer service
- Communicating across cultures
- Ensuring support from the top tier
DAY 3:
Reputation and the Media
- Mapping your regular stakeholders and their media preferences
- Analysing your reputation in key media
- Running media campaigns
- Planning and managing press briefings
- Analysing your coverage in directories
- Campaign risk planning
DAY 4 :
Online Reputation
- Why the internet has been the game changer?
- The Cluetrain manifesto and migration to online and mobile
- The importance of Search Engine Optimisation
- Social media and reputation
- Assessing your online reputation
- The risks of social media
DAY 5 :
Building Trust
- ESG – Environment, Social and Governance
- Your CSR profile
- Transparency and ethics
- Surveying stakeholders
- The role of influencers
Professional certificate & Accreditation
Understand the latest tools and techniques for delivering strong corporate reputation and its systematic management through this training course.
Frequently Asked Questions
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
Enroll now
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Course customization available
Course customization available
This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly
