Reputation Management

By the end of this training seminar, you will be able to:

• Understand the drivers of reputation and how to manage them
• Discover how transparency builds trust and reputation for an organisation.
• Get the right attention for a your brand.
• Create risk and issues management plans for stakeholders.
• Develop effective communication campaigns
• Explore the range of activities that comprise corporate communications

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Your company will benefit in the following ways:

• Systematic maintenance of your reputation
• Creation of greater stakeholder trust
• Increased protection from potentially damaging crises
• Greater support for marketing and sales activities
• Improved user experience in your communications channels

The personal benefits to be derived from attending this training course include the following:

• Greater understanding of reputation and your personal brand
• Improved ability to influence corporate social responsibility activities
• Knowledge of the law that affects reputation – slander, libel and defamation
• Improved understanding of the levers that affect reputation
• Improved skills to impact corporate and personal reputation

This training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:

• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Public Affairs Practitioners
• Marketing Officers / Managers
• Anyone planning a career in PR