The Event Management Specialist

Protocol and Event Management Masterclass

Format availability:

In-Person

Duration:

5 Days

Introduction to the course

Smooth well-run events reflect well on any business building its reputation and standing. This training course is a must for anyone aiming to include events as part of their Public Relations and Marketing activities. The face-to-face communication opportunities created by events provide businesses, people with the most powerful of opportunities to influence their colleagues, clients and investors.

This KC Academy Protocol and Event Management Specialist training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them. 

This KC Academy training course will highlight:

  • What events can do for your PR and marketing strategy?
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs

Course details

At the end of this training course, you will learn to:

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Protocol officers 
  • Event officers
  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Daily Agenda

DAY 1:
The Role of Events in a Public Relations or Marketing Strategy
  • An Overview of Public Relations and How Events fit in
  • The PR Transfer Process and the Six Point PR Plan
  • Assessing your needs
  • Choosing the Event to fit the Objective and Audience
  • A Review of the Different Types of Event available
  • Writing a Successful Event Proposal
DAY 2:
Event Planning, the Theory and Practice
  • Scheduling - the long term plan
  • Event Running Order - the timing of an event
  • Budget - staff, time, materials, money
  • Choosing the Best Venue for your purpose
  • Accommodation
  • Layout for Different Events - Seating, etc.
DAY 3:
Stage Management, Dining and Entertainment, Health and Safety
  • “Stage Management” of the Event
  • Ensuring the Event is On-Message and On-Brand
  • Welcome Desk - Set Up and Management
  • Sets, Staging and Corporate Identity
  • Catering, Entertainment and Music at your Event
  • Staying Safe - Risk Assessment and Events
DAY 4:
Managing the Media at Your Events
  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office, Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Creating a Lasting Record - Filming and Photography
  • Involving your In-house Media
DAY 5:
Invitations, VIPs and Bringing it all Together
  • Invitation Process for Different and Protocols
  • Working with VIPs
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team

Professional certificate & Accreditation

Learn how to schedule, plan, and deliver a successful event and familiarise yourself with international protocol on this training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
Dubai
01-05 May 2023
Fee: $5,950
Dubai
20-24 Nov 2023
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own page, at your own time. Request for a quotation now, our training advisor will contact you promptly

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