Introduction to the course
Smooth well-run events reflect well on any business building its reputation and standing. This training course is a must for anyone aiming to include events as part of their Public Relations and Marketing activities. The face-to-face communication opportunities created by events provide businesses, people with the most powerful of opportunities to influence their colleagues, clients and investors.
This KC Academy Protocol and Event Management Specialist training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.
This KC Academy training course will highlight:
- What events can do for your PR and marketing strategy?
- Scheduling techniques to plan and deliver an event
- Practical hints and tips on venue choice, stage management and different types of dining
- Managing the media at your events to multiply outcomes
- Advice on looking after guests and protocol for VIPs
Daily Agenda
DAY 1:
The Role of Events in a Public Relations or Marketing Strategy
- An Overview of Public Relations and How Events fit in
- The PR Transfer Process and the Six Point PR Plan
- Assessing your needs
- Choosing the Event to fit the Objective and Audience
- A Review of the Different Types of Event available
- Writing a Successful Event Proposal
DAY 2:
Event Planning, the Theory and Practice
- Scheduling - the long term plan
- Event Running Order - the timing of an event
- Budget - staff, time, materials, money
- Choosing the Best Venue for your purpose
- Accommodation
- Layout for Different Events - Seating, etc.
DAY 3:
Stage Management, Dining and Entertainment, Health and Safety
- “Stage Management” of the Event
- Ensuring the Event is On-Message and On-Brand
- Welcome Desk - Set Up and Management
- Sets, Staging and Corporate Identity
- Catering, Entertainment and Music at your Event
- Staying Safe - Risk Assessment and Events
DAY 4:
Managing the Media at Your Events
- Generating News through an Event
- Inviting the Media - invitations and press releases
- The Press Office, Press Pack and Gifts
- Conducting Interviews and Briefing Interviewees
- Creating a Lasting Record - Filming and Photography
- Involving your In-house Media
DAY 5:
Invitations, VIPs and Bringing it all Together
- Invitation Process for Different and Protocols
- Working with VIPs
- Meet and Greet
- Hosting and Farewell
- Follow-up
- Building an Event Management Team
Professional certificate & Accreditation
Learn how to schedule, plan, and deliver a successful event and familiarise yourself with international protocol on this training course.