This interactive training course brings delegates up to speed on the latest social media techniques that are guaranteed to ensure they create and share highly engaging content.
We spend time understanding how executives expect social media to benefit the business, what will engage key audiences, how to create content that is shareable and shared and how to prove content is delivering benefits for the business
Participants will return to their organisations able to both advise on social media strategy and manage campaigns that integrate effectively with other business communications, including:
At the end of this training course, you will learn to:
Professionals who use social media for business and wish to improve their performance as well as understanding of the latest techniques.
Advancing Social Media Skills is ideal for journalists and communication practitioners working in marketing, public relations, customer service, customer relations, HR, employee communications, media relations, community relations and public affairs.
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