Advanced Social Media Training

Relating to Customers and Stakeholders through Social Channels

Course topic:

Public Relations

Format availability:

In-Person, Online streaming


5 Days

Introduction to the course

This interactive training course brings delegates up to speed on the latest social media techniques that are guaranteed to ensure they create and share highly engaging content.

We spend time understanding how executives expect social media to benefit the business, what will engage key audiences, how to create content that is shareable and shared and how to prove content is delivering benefits for the business

Participants will return to their organisations able to both advise on social media strategy and manage campaigns that integrate effectively with other business communications, including:

  • Advising leaders on social media options
  • Platforms and strategies that are appropriate to the organisation and audiences
  • Developing social media plans and campaigns that support business vision, mission and values
  • Responding to audience participation and feedback on social media to strengthen loyalty
  • Evaluating activities to demonstrate the value to the organisation in terms of finances, operations, reputation and customer satisfaction.

Course details

At the end of this training course, you will learn to:

  • Develop social media activities and campaigns that engage audiences
  • Listen in to conversations, tapping into key trends and topical subjects
  • Define and target key audiences, influencers, opinion formers and interest communities
  • Find the best angles and language to hook people and build engagement
  • Upload and publicise engaging stories, creating conversations and driving word of mouth
  • Respond to comments and feedback in a way that positively builds relationships.

Professionals who use social media for business and wish to improve their performance as well as understanding of the latest techniques.

Advancing Social Media Skills is ideal for journalists and communication practitioners working in marketing, public relations, customer service, customer relations, HR, employee communications, media relations, community relations and public affairs.


  • The current social media landscape – what is hot and what’s not
  • Choosing between the raft of social media options and tools to create engaging social media content
  • The place of social media in customer relationships, customer service, recruitment, employee engagement, public relations and marketing
  • Building an effective social media strategy including objectives linked to business benefits, channels, scheduling and monitoring
  • Understanding who wants to connect with your organisation on social media, what they want to hear and what you want to tell them
  • Reaching and influencing audiences, creating an emotional connection, ensuring relevance
  • Connecting with passive audiences who lurk rather than engage
  • Creating content that is shareable and shared: conversations that drive word of mouth
  • Understanding what social media content grabs attention and hooks people in
  • Searching and listening techniques including tapping into trends, participating in conversations, responding to comments and feedback

Professional certificate & Accreditation

From content creation to conversion, this highly engaging training course will guarantee a long term success through effective social media strategy.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
Online streaming
02-06 Sep 2024
Fee: $3,950
02-06 Sep 2024
Fee: $5,950
12-16 May 2025
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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