Introduction to the course
This interactive training course brings delegates up to speed on the latest social media techniques that are guaranteed to ensure they create and share highly engaging content.
We spend time understanding how executives expect social media to benefit the business, what will engage key audiences, how to create content that is shareable and shared and how to prove content is delivering benefits for the business
Participants will return to their organisations able to both advise on social media strategy and manage campaigns that integrate effectively with other business communications, including:
- Advising leaders on social media options
- Platforms and strategies that are appropriate to the organisation and audiences
- Developing social media plans and campaigns that support business vision, mission and values
- Responding to audience participation and feedback on social media to strengthen loyalty
- Evaluating activities to demonstrate the value to the organisation in terms of finances, operations, reputation and customer satisfaction.
Professional certificate & Accreditation
From content creation to conversion, this highly engaging training course will guarantee a long term success through effective social media strategy.