Agile Project Management
for PR Practitioners

Using Adaptive Approaches to Manage PR Campaigns

Format availability:


5 Days

Daily Agenda

DAY 1:
Understanding Projects and Project Management
  • An introduction to the characteristics of projects
  • An overview of the fundamental concepts of project management
  • Commencing all (Predictive and adaptive) projects - the charter
  • Planning the PR project using a predictive approach
  • Managing changes to predictive PR projects
DAY 2:
 Predictive Planning of PR Projects – the Iron Triangle
  • Product Scope planning - requirements collection
  • Project Scope planning - establish work breakdown structure
  • Schedule planning - constructing the project timeline
  • Schedule planning - optimizing the project timeline
  • Cost planning - cost planning and estimation
  • Cost planning - establishing the project budget
DAY 3:
Adaptive Project Management – A Different Approach
  • New way to manage the iron triangle
  • No more silos – it’s all about teamwork
  • Characteristics of Agile Projects
  • Agile Culture – the Marketing Agile Manifesto
  • Agile Marketing Principles
DAY 4:
Adaptive Project Management
  • SCRUM foundations - characteristic of highly effective teams
  • The SCRUM Framework
  • Key roles of Scrum - the product owner
  • Key roles of Scrum - the scrum-master
  • Key roles of Scrum - the self-organized team
  • Key artifacts of Scrum
DAY 5:
Practical Considerations in the Application of SCRUM
  • Sprint planning techniques
  • Executing iterations - the Scrum “sprint”
  • Continuous learning techniques through project retrospective
  • Course and techniques review
  • Contrasting control mechanisms of these different approaches

Professional certificate & Accreditation

Acquire in-depth knowledge in fundamentals of Agile Project Management and understand the tools and tactics to manage campaigns through this training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

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