DAILY AGENDA
Day 1: Understanding Projects and Project Management
- An introduction to the characteristics of projects
- An overview of the fundamental concepts of project management
- Commencing all (Predictive and adaptive) projects - the charter
- Planning the PR project using a predictive approach
- Managing changes to predictive PR projects
Day 2: Predictive Planning of PR Projects – the Iron Triangle
- Product Scope planning - requirements collection
- Project Scope planning - establish work breakdown structure
- Schedule planning - constructing the project timeline
- Schedule planning - optimizing the project timeline
- Cost planning - cost planning and estimation
- Cost planning - establishing the project budget
Day 3: Adaptive Project Management – A Different Approach
- New way to manage the iron triangle
- No more silos – it’s all about teamwork
- Characteristics of Agile Projects
- Agile Culture – the Marketing Agile Manifesto
- Agile Marketing Principles
Day 4: Adaptive Project Management
- SCRUM foundations - characteristic of highly effective teams
- The SCRUM Framework
- Key roles of Scrum - the product owner
- Key roles of Scrum - the scrum-master
- Key roles of Scrum - the self-organized team
- Key artifacts of Scrum
Day 5: Practical Considerations in the Application of SCRUM
- Sprint planning techniques
- Executing iterations - the Scrum sprint
- Continuous learning techniques through project retrospective
- Course and techniques review
- Contrasting control mechanisms of these different approaches
Certificate
- On successful completion of this training course, KC Academy Certificate will be awarded to the delegates.