An Intensive 5-day Training Course

Agile Project Management
for PR Practitioners

Using Adaptive Approaches to Manage PR Campaigns

DAILY AGENDA

Day 1: Understanding Projects and Project Management
  • An introduction to the characteristics of projects
  • An overview of the fundamental concepts of project management
  • Commencing all (Predictive and adaptive) projects - the charter
  • Planning the PR project using a predictive approach
  • Managing changes to predictive PR projects
Day 2: Predictive Planning of PR Projects – the Iron Triangle
  • Product Scope planning - requirements collection
  • Project Scope planning - establish work breakdown structure
  • Schedule planning - constructing the project timeline
  • Schedule planning - optimizing the project timeline
  • Cost planning - cost planning and estimation
  • Cost planning - establishing the project budget
Day 3: Adaptive Project Management – A Different Approach
  • New way to manage the iron triangle
  • No more silos – it’s all about teamwork
  • Characteristics of Agile Projects
  • Agile Culture – the Marketing Agile Manifesto
  • Agile Marketing Principles
Day 4: Adaptive Project Management
  • SCRUM foundations - characteristic of highly effective teams
  • The SCRUM Framework
  • Key roles of Scrum - the product owner
  • Key roles of Scrum - the scrum-master
  • Key roles of Scrum - the self-organized team
  • Key artifacts of Scrum
Day 5: Practical Considerations in the Application of SCRUM
  • Sprint planning techniques
  • Executing iterations - the Scrum “sprint”
  • Continuous learning techniques through project retrospective
  • Course and techniques review
  • Contrasting control mechanisms of these different approaches

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