Introduction to the course
This KC Academy Behavioural Economics & Psychology in Marketing training course goes to the heart of business success or failure in this 24/7/365 ‘always-on’ world. It examines the thought processes driving customer’s decision-making. It examines exactly what brands do to customer’s minds and how to understand every nuance of the purchase decision.
Customers have never had access to so much information. For any and every possible purchase decision there is a huge amount of data, statistics, product comparisons etc. available to buyers to review and digest and yet, increasingly, over and over again, we see that actual purchases and purchase behaviours are driven by emotion, short-cuts and other ‘non-logic-based criteria’. This training course gets to the heart of this. We think the way we think we think.
If we can understand this, we can craft marketing communications addressed directly to the way customers actually decide and give ourselves a huge commercial advantage over competitors.
This training course will highlight:
- How we think we think
- How we actually do think
- What Brands do inside our minds
- How Behavioural Economics should change the way we communicate with customers
- How to create compelling Marketing propositions using the power of the customer’s psychology and Behavioural Economics
Professional certificate & Accreditation
This Behavioural Economics & Psychology in Marketing training course will help you understand how behavioural economics change the way we communicate with customers.