An Intensive 5-day Training Course
Inside the Mind of the Customer at the Point of Purchase
In today’s fast-paced, hyper-connected marketplace, understanding what truly drives consumer behavior is more critical than ever. The Behavioural Economics & Psychology in Marketing training course delves into the psychological and emotional processes behind customer decision-making—uncovering how people really think, choose, and buy.
While consumers have access to more information than ever before, research consistently shows that purchasing decisions are influenced more by subconscious triggers and emotional responses than by logical reasoning. Despite the abundance of data and product comparisons, customers often rely on mental shortcuts and instinctive behavior when making choices. This training course explores the cognitive biases and psychological principles that shape these behaviors, providing participants with the tools to craft more impactful and persuasive marketing strategies.
By aligning marketing efforts with how customers actually process information and make decisions, professionals can create stronger brand connections and gain a lasting competitive edge.
This KC Academy training course will explore:
By the end of this Behavioural Economics & Psychology in Marketing training course, participants will be able to:
This Behavioural Economics & Psychology in Marketing is a highly interactive and participative training course that uses a variety of teaching inputs designed to appeal to the widest possible range of Learning styles and delegate types. It is comprised mostly of a blended mixture of lecture, case-study work, facilitated workshop work, guided personal reflection, video presentations and role-play.
Organizations enrolling team members in this Behavioural Economics & Psychology in Marketing training course will benefit from:
Participants will walk away with a deeper understanding of human psychology and how it influences communication and decision-making. They will gain:
This KC Academy Behavioural Economics & Psychology in Marketing training course is about how we all use our brains to come to decision, and because we all have brains, there is no one that is not suitable for this training course.
However, this training course is perhaps most suitable for:
On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates.
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