Stakeholder Management: Negotiating, Communicating & Influencing - CPD Certified

Effectively Manage Relationships to Achieve Your Organisational Goals

Enhance your understanding of stakeholder management and maximise engagement and communication within a project environment on this CPD Certified Stakeholder Management training course.

19 - 23 Sep 2022
$ 4,950
$ 2,350
19 - 23 Dec 2022
$ 5,950



5 Days


Classroom Online

Seminar Overview

Stakeholders impact every organisation - whether they are public or private sector – some are internal, others are external, but the higher priority stakeholders must be engaged, their expectations understood and strategies developed, planned and implemented to recognise and address their concerns. Stakeholder management involves both hard and soft skills, with some understanding of human nature, culture, and communications added, finished off with the ability to influence and negotiate with integrity.

The five-day course will provide participants with a standard set of tools and techniques explored through a range of project and programme-based exercises. This will include learning the stakeholder management processes, understanding human behaviour and how to influence it, analysing and planning communication strategies, using principled negotiation techniques and influencing without authority to achieve your goals.  This will be achieved with a mixture of short theory blocks, backed up by many interactive exercises and role-plays, to help you practice your newly learned skills in a safe learning environment.

This Course Is For You If You’re:

With participants from a range of organisations, the course accommodates the specific learning objectives of each individual, ensuring that everyone leaves with relevant skills and tactics and a broad grounding in a best practice approach to stakeholder engagement. The course is recommended for:

  • Executives and managers
  • Junior managers and supervisors
  • Professional managers and staff, including HR and finance
  • People who are new to stakeholder engagement
  • Individuals looking to develop a coherent stakeholder engagement strategy
  • Anyone who needs to understand Stakeholders and stakeholder engagement
  • People involved in transformation initiatives
  • Program, project and PMO personnel

Learning Objectives

During this five-day training course, you will learn how to:

  • Explain the process flow, the processes and key documents involved in managing stakeholders
  • Describe how to analyse the stakeholder environment, identify/prioritise stakeholders and recognise their expectations
  • Create and share communications that assist in engaging stakeholders
  • Demonstrate an ability to recognize how personality and behaviours give an insight into how to manage stakeholder aspirations and expectations best
  • Give examples of different types of culture and the impact it has on your stakeholders’ worldview.
  • Undertake successful negotiations using principled negotiation techniques

Course Outline

DAY 1 

First Principles, Identifying and Defining Stakeholder Audiences 

  • Overview of stakeholder engagement and management
  • The stakeholder engagement process and critical documents
  • Identifying stakeholders
  • Producing the stakeholder register
  • Creating and analyzing stakeholder profiles
  • Assessing interests, positive and negative
  • Analyzing the gap between current stakeholders and required perceptions
  • Selecting a suitable stakeholder management strategy


DAY 2 

Planning Stakeholder Communications and Measuring Effectiveness 

  • Planning stakeholder engagement communications
  • Identifying and delivering the key messages
  • Creating stakeholder communications
  • Planning and managing stakeholder meetings
  • Dealing with stakeholder objections
  • Escalating stakeholder issues for resolution by senior management


DAY 3 

Interpersonal Skills in Stakeholder Management 

  • Empathy and how it can assist in managing stakeholder relationships
  • Trust – the foundation on which relationships are built
  • Influencing, persuading and manipulating – why they are different and the impact they have
  • Personality factors affecting stakeholder management (including feedback on a personality type questionnaire, to be taken in class)
  • Behaviours, their relationship to personality and how to read them
  • Influencing without authority – how to do it
  • Emotional intelligence, what it involves and benefits


DAY 4 

Negotiating for Success  

  • The negotiating environment and backdrop
  • Reservation points, zones of potential agreement and best alternatives to a negotiated agreement
  • Differences between ‘soft’ and ‘hard’ negotiation techniques and why they are important
  • Principled negotiation, hardball tactics and important choices
  • Negotiation protocols and processes
  • Negotiation tools and techniques
  • Managing a negotiation


DAY 5 

How Culture Affects Stakeholder Engagement and Management 

  • What do we mean by culture?
  • National culture
  • Regional culture
  • Organizational culture
  • Business unit or division culture
  • Communicating to different cultures
  • Negotiating with different cultures
  • Review of course/presentation of certificates
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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