An Intensive 5-day Training Course
In a marketplace where customer experience defines success, the ability to see and tell your customer’s story is a vital business skill. Customer Journey Story Mapping training course is a strategic narrative tool that helps professionals visualize and communicate the emotional, psychological, and practical experiences of their customers across all touchpoints.
This Customer Journey Story Mapping training course empowers professionals in marketing, sales, product development, and customer service to understand the customer's point of view—not just from data and analytics, but through the lens of narrative. Participants will learn to map the emotional highs and lows of customer interactions, identify critical moments of engagement, and design better products, services, and communication strategies as a result.
With a combination of journey mapping tools, persona development, and narrative building exercises, this course bridges empathy with action to transform how businesses understand and serve their customers.
By the end of this Customer Journey Story Mapping training course, participants will be able to:
On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates.
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