Mastering Digital Communication

PR and Communication Strategies in a Changing Digital Landscape

Course topic:

Digital Communication

Format availability:

In-Person

Duration:

5 Days

Daily Agenda

Day 1: PR & the digital revolution:
  • How do we define PR in today’s digital world?
  • Understanding why PR is such a powerful tool in the marketing mix
  • How the digital revolution has changed the landscape for PR
  • How to make the ‘connected consumer’ a friend
  • Why traditional media should not be ignored
Day 2: Embracing social media to drive your PR activity:
  • Who are the existing/new influencers, and how do we engage with them?
  • Using social channels to build PR relationships
  • Understanding the preferred social platforms for your audience
  • The importance of listening to customers
  • Why brand advocates are critical to success
Day 3: The importance of creating strong content:
  • How to write content that will engage your target audience
  • How to choose the right theme
  • How to optimise content with the right keywords
  • Understanding the power of external link building
  • How PR can drive SEO
Day 4: Writing a news story that gets noticed in today’s climate:
  • Is a press release the only way?
  • Writing a powerful headline
  • How to structure copy
  • The ‘fool’ proof copywriting test to take away
  • 10 copywriting tricks to add clout
Day 5: Delivering a digital PR campaign for maximum impact in changing digital times:
  • Is creativity still as important?
  • How to optimise, socialise and publicise PR Content
  • Should experiential marketing play a part?
  • How to integrate PR and digital marketing
  • How to measure the success of digital PR
  • Ongoing measurement and evaluation?
  • PR planning/content mapping?

Professional certificate & Accreditation

Gain a thorough overview of the news and social media platforms during this KC Academy course. Designed to enhance your knowledge of the digital landscape against which PR operates, delegates will walk away with a thorough understanding of the digital strategies and tactics that lead to effective campaigns.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
London
13-17 Mar 2023
Fee: $5,950
London
21-25 Aug 2023
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own page, at your own time. Request for a quotation now, our training advisor will contact you promptly

    KC Academy
    Typically replies within an hour

    Lily
    Hi there 👋
    My name is Lily. Please tell me how I can assist you..
    1:40
    ×
    Chat with Us