Strategic Media Planning and Advanced Social Media Strategies

By the end of this KC Academy training seminar, you will have learned how to:

• Understand metrics of audience measurement and media accounting;
• Allocate a media budget across digital and traditional media
• Access and use media data to develop strategic media objectives
• Apply research techniques to the understanding of audience segmentation, targeting and positioning
• Understand stakeholders’ habits and attitudes towards media
• Place stories that earn free editorial space
• Advising leaders on social media strategy and plans
• Using LinkedIn, Facebook, Twitter, Instagram and Snapchat for business
• Finding and connecting with target audiences
• Confidence in responding to audiences online to shape opinions
• Creating and optimising words and images that go viral
• Writing that grabs attention and creates conversations
• Researching online trends to stay relevant

This KC Academy training course encourages delegate participation through a combination of lectures, peer-to-peer activities, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Significant benefits to the organisation include:

• More consistent media policy and placement
• Reduced media spend
• More accurate and targeted placement
• Greater alignment between advertising, editorial and social media messaging.
• A more strategic approach to your media mix
• A suite of research and measurement tools to provide further control
• Advising leaders on social media options
• Platforms and strategies that are appropriate to the organisation and audiences
• Developing social media plans and campaigns that support business vision, mission and values
• Responding to audience participation and feedback on social media to strengthen loyalty
• Evaluating activities to demonstrate the value to the organisation in terms of finances, operations, reputation and customer satisfaction

Participants will gain the following benefits:

• Improved media planning ability
• Enhanced media communication abilities
• Greater self-confidence
• Increased effectiveness in media planning and placement
• Enhanced strategic goal setting ability
• Increased ability to use social media effectively and plan campaigns that work
• Developing social media activities and campaigns that engage audiences
• Listening to conversations, tapping into key trends and topical subjects
• Defining and targeting key audiences, influencers, opinion formers and interest communities
• Finding the best angles and language to hook people and build engagement
• Uploading and publicising engaging stories, creating conversations, driving word of mouth
• Responding to comments and feedback in a way that positively makes relationships

This KC Academy training course is for anyone who desires to expand their expertise in media planning and social media best practices, policies and procedures.

This training course is suitable for a wide range of professionals, but will greatly benefit:

• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Media Buyers
• Brand and product Managers
• Customer Relations 
• Social Media practitioners
• Human Resource professionals
• Community Relations Professionals
• Internal Communication teams
• External Relation professionals