An Intensive 10-day Training Course
Leveraging Social and Traditional Media to Engage with Stakeholders and Shape Your Narrative
This 10-day KC Academy training course on strategic media planning and advanced social media will look at the process required to deliver your organisation’s messages to the right target audience in an effective manner within your budget on a variety of mediums: from paid placements to managing social media accounts.
Over the past two decades, the emergence of digital media has entirely changed the media landscape and has blurred the distinctions between marketing and PR/communications. Paid for media in the form of advertising is no longer the automatic norm. Media planning determines the best combination of media to achieve campaign goals. The first five days of this course will explore the nature of paid-for, earned and owned media.
The second part of this ten-day course explores advanced social media tactics guaranteed to improve your organisational social media activities. The course will provide you with strategies to create engaging content that your target audiences will interact with and share on their chosen platforms.
This KC Academy training seminar will highlight the following key topics:
By the end of this KC Academy training seminar, you will have learned how to:
This KC Academy training course encourages delegate participation through a combination of lectures, peer-to-peer activities, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Significant benefits to the organisation include:
Participants will gain the following benefits:
This KC Academy training course is for anyone who desires to expand their expertise in media planning and social media best practices, policies and procedures.
This training course is suitable for a wide range of professionals, but will greatly benefit:
On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates
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FREQUENTLY ASKED QUESTIONS
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
You can register for a KC Academy training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
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