Public Affairs and Government Relations Masterclass

Creating a Public Affairs and Government Relations Strategy

For organisations that interact with government, regulators, and legislation, an effective government relations and public affairs strategy is intrinsic to their operations.

However, for many individuals, the role of Government Relations and Public Affairs is still unclear. This KC Academy Government Relations and Public Affairs Masterclass course will de-mystify the role and purpose of government relations and public affairs and enable delegates to create a strategy to engage with policymakers and legislative procedures.

04 - 08 Sep 2022
$ 4,950
$ 2,950
19 - 23 Dec 2022
$ 5,950
$ 2,950
27 - 31 Mar 2023
$ 5,950



5 Days


Classroom Online

This KC Academy Public Affairs and Government Relations Masterclass course cover the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This KC Academy training course will teach participants how to bring into play those practices in several areas to promote the organisation's public image by promoting a single cause or thought.

This training course will also help delegates know how to generate Media Coverage and Campaigns for leverage in Government Relations. This GLOMACS training course will fully address the Lobbying practice, with its various Frameworks and their applicability to different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during their implementation.   

This KC Academy Masterclass course will highlight:

  • Fundamental Principles of Public Affairs and Government Relations
  • Creating a Public Affairs Strategy
  • Practical implementation of Strategy Training courses
  • Development of relationships with Government Officials
  • Various Lobbying Frameworks and when to use each
  • How to design and execute functional Media Activities and Campaigns


At the end of this KC Academy training course, you will be able to:

  • Identify how, where, and when to engage in the Policy and Legislative process
  • Develop a strategy to integrate Public Affairs in support of your business
  • Conduct Meetings with high-level Government Officials
  • Engage with the Media and create needed Public Opinion
  • Use Social Media Tools and Platforms as an emerging Public Affairs practice


This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities, which can achieve improvements in their operations through:

  • Effective planning for a Public Affairs Strategy
  • Deciding which Practices will be used in every context
  • Integrating Public Affairs with other organizational disciplines  
  • Using Public Affairs to serve Business Objectives and resolve Conflicts
  • Building necessary Campaigns to shape your Policy and Legislative environment


This KC Academy masterclass course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

  • Their roles and responsibilities within their respective functions
  • How to develop and execute a fitting public affairs strategy
  • How to establish an adequate government relations function
  • How to synthesize adequate practices in implementation
  • Master and execute the main public affairs lobbying techniques


This KC Academy training course is designed for those who might be new to this discipline and will serve as useful building blocks for those already active in this area.

The success of Public Affairs in any organization will involve people from several disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with the Government, Legislators and Politicians for work.

This training course is recommended for individuals operating within the Government and Public Affairs function of their organisation alongside:

  • Ministerial & Ministerial Committee Levels
  • Governing Body & CEO Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals

Course Outline

DAY 1 

Public Affairs Strategy

  • Principles of Public Affairs and Government Relations
  • The Role of Public Affairs
  • Creating a Public Affairs and Government Relations Strategy
  • Stakeholder Analysis and Management in Public Affairs
  • Mapping Public Affairs and Political Landscapes
  • Public Affairs

DAY 2 

Public Affairs Courses

  • Objectives Setting
  • Effective Positioning with Stakeholders
  • Stakeholders' Engagement and Support
  • Issues Management
  • Audience Management
  • Building an Influential Argument
  • Alliance Building

DAY 3 

Media Strategies

  • Proactive Media Relations
  • Broadcast Appearances
  • Campaign Management
  • Advocacy Advertising
  • Journalism and Press Coverage
  • Bypassing the News Media

DAY 4         

Governmental Courses

  • Engaging with Government Officials
  • Dynamics of relationship with Government Officials
  • Lobbying Frameworks
  • Direct Lobbying
  • Grassroots Lobbying
  • Integrated Lobbying

DAY 5 

Course Execution

  • Key Issues Impacting Success
  • Digital Media and Tech Trends
  • Corporate Political Activity
  • Human Rights and Sustainable Development
  • Regulation of Lobbying Activity
  • Values, Ethics and Professionalism in Public Affairs
  • Globalisation
  • Interlink with other Corporate Disciplines
Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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