Public Affairs and
Government Relations Masterclass

At the end of this KC Academy training course, you will be able to:

• Identify how, where, and when to engage in the Policy and Legislative process
• Develop a strategy to integrate Public Affairs in support of your business
• Conduct Meetings with high-level Government Officials
• Engage with the Media and create needed Public Opinion
• Use Social Media Tools and Platforms as an emerging Public Affairs practice

This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities, which can achieve improvements in their operations through:

• Effective planning for a Public Affairs Strategy
• Deciding which Practices will be used in every context
• Integrating Public Affairs with other organizational disciplines
• Using Public Affairs to serve Business Objectives and resolve Conflicts
• Building necessary Campaigns to shape your Policy and Legislative environment

This KC Academy masterclass course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

• Their roles and responsibilities within their respective functions
• How to develop and execute a fitting public affairs strategy
• How to establish an adequate government relations function
• How to synthesize adequate practices in implementation
• Master and execute the main public affairs lobbying techniques

This KC Academy training course is designed for those who might be new to this discipline and will serve as useful building blocks for those already active in this area.

The success of Public Affairs in any organization will involve people from several disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with the Government, Legislators and Politicians for work.

This training course is recommended for individuals operating within the Government and Public Affairs function of their organisation alongside:

• Ministerial & Ministerial Committee Levels
• Governing Body & CEO Levels
• Executive Management and Directors
• Government Relations Officers
• Public Affairs Officers / Professionals
• Public Relations Officers / Professionals
• Policy Makers / Officers / Analysts / Professionals