Introduction to the course
This KC Academy Public Affairs and Government Relations Masterclass course cover the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This KC Academy training course will teach participants how to bring into play those practices in several areas to promote the organisation's public image by promoting a single cause or thought.
This training course will also help delegates know how to generate Media Coverage and Campaigns for leverage in Government Relations. This GLOMACS training course will fully address the Lobbying practice, with its various Frameworks and their applicability to different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during their implementation.
This KC Academy Masterclass course will highlight:
- Fundamental Principles of Public Affairs and Government Relations
- Creating a Public Affairs Strategy
- Practical implementation of Strategy Training courses
- Development of relationships with Government Officials
- Various Lobbying Frameworks and when to use each
- How to design and execute functional Media Activities and Campaigns
Professional certificate & Accreditation
For organisations that interact with government, regulators, and legislation, an effective government relations and public affairs strategy is intrinsic to their operations.
However, for many individuals, the role of Government Relations and Public Affairs is still unclear. This KC Academy Government Relations and Public Affairs Masterclass course will de-mystify the role and purpose of government relations and public affairs and enable delegates to create a strategy to engage with policymakers and legislative procedures.