Masterclass in Public Policy, Public Affairs and Government Relations

Influencing Policy Making and Managing Public Image

Learn the techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation through this training course.



5 Days


Seminar Overview 

This Masterclass in Public Policy, Public Affairs and Government Relations training course provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration

This training course will introduce the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or sate owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well their interactions within the broader term of Public Relations.

This training course will highlight:

  • Public Policy Landscape
  • Public Policy Development and Delivery Process
  • Role and Purpose of Public Affairs
  • Public Affairs Strategy
  • Government Relations Function
  • Government Relations versus Public Affairs
  • Public Policy versus Public Administration


At the end of this training course, you will learn to:

  • Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
  • Gain an overview of Public Affairs as a distinct discipline
  • Learn about the building blocks of a Public Affairs Strategy
  • Learn about the need to develop and implement a Government Relations Strategy
  • Distinguish between Public Relations and Government Relations
  • Understand the interaction between Public Affairs and Public Policy

 Designed For                

 This training course is essential for those new to Public Affairs, Government Relations, as well as for anyone working in Policy-making or Government who needs a greater understanding of how decisions are made

Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:

  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals
  • Executive Management and Directors
  • Governing Body & CEO Levels
  • Ministerial & Ministerial Committee Levels

Course Outline

  • What is Public Policy, Basic Concepts of Public Policy
  • Public Policy Process, Policy Formulation and Policy Making
  • Policy Delivery, Models and Challenges
  • Role and Purpose of Public Affairs
  • Mapping the Sociopolitical Environment, Influence on the Political Process
  • Planning and Developing a Public Affairs Strategy
  • Public Policy and Public Affairs
  • Building a Government Relations Strategy
  • Public Affairs and Government Relations
  • Public Policy and Public Administration
Bespoke Solutions

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