INTRODUCTION TO THE COURSE
This Masterclass in Public Policy, Public Affairs and Government Relations training course provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration
This training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or sate owned. This training seminar will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well the their interactions within the broader term of Public Relations.
This training course will highlight:
- Public Policy Landscape
- Public Policy Development and Delivery Process
- Role and Purpose of Public Affairs
- Public Affairs Strategy
- Government Relations Function
- Government Relations versus Public Affairs
- Public Policy versus Public Administration
COURSE DETAILS
Who should Attend?
This training course is essential for those new to Public Affairs, Government Relations, as well as for anyone working in Policy-making or Government who needs a greater understanding of how decisions are made
Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:
- Government Relations Officers
- Public Affairs Officers / Professionals
- Public Relations Officers / Professionals
- Policy Makers / Officers / Analysts / Professionals
- Governing Body & CEO Levels
- Executive Management and Directors
- Ministerial & Ministerial Committee Levels
DAILY AGENDA
Day 1 to Day 5
- What is Public Policy, Basic Concepts of Public Policy
- Public Policy Process, Policy Formulation and Policy Making
- Policy Delivery, Models and Challenges
- Role and Purpose of Public Affairs
- Mapping the Sociopolitical Environment, Influence on the Political Process
- Planning and Developing a Public Affairs Strategy
- Public Policy and Public Affairs
- Building a Government Relations Strategy
- Public Affairs and Government Relations
- Public Policy and Public Administration
Certificate
- On successful completion of this training course, KC Academy Certificate will be awarded to the delegates.