Strategic Communication: Thinking, Planning and Execution

Involve, Inspire, Influence

Format availability:

In-Person, Online streaming


5 Days

Introduction to the course

Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.

Packed with examples of best practices, this highly participative training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.

This KC Academy training course will highlight:

  • How to align your communications with your corporate strategy?
  • Assessing your communications environment
  • Ensuring that your communication matches strategic intent
  • Horizon scanning, forecasting and scenario painting
  • Measuring outcomes

Course details

By the end of this training seminar, you will be able to:

  • Understand organisational strategy and strategic communications issues
  • Define the aim, objectives and tactics of a strategic plan
  • Identify research needs and ways to source information
  • Categories audiences and design programmes to engage them
  • Identify risks and plan to manage them
  • Scope what can be evaluated and plan how to evaluate them

This training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Your company will benefit in the following ways:

  • Increased relevance of the communications effort to realising the corporate strategy
  • More robust measurable objectives and KPIs
  • Increased dialogue between the communications team and business units
  • More focused internal and customer communication
  • Greater attention to data and external trends in defining comms plans

The personal benefits to be derived from attending this training course include the following:

  • Greater confidence in handling strategic communications
  • Improved ability to plan specific stakeholder groups
  • A greater understanding of strategy and how to research and develop it
  • Enhanced understanding of the ways to look for over-the-horizon events
  • A vast repertoire of strategic and tactical planning skills

This training course is suitable for a wide range of professionals but will significantly benefit:

  • Communications professionals
  • Directors with communications responsibility
  • Corporate Communications Practitioners / Managers
  • Public Relations Officers / Managers
  • Public Affairs Practitioners
  • Marketing Officers / Managers
  • Anyone planning a career in PR

Daily Agenda

Day 1 :
Why is Strategic Communication Important?
  • What is communication important – and what is ‘strategic’?
  • It starts with the corporate strategy
  • Exploring corporate strategy to define your role
  • The place of business and communications plans
  • Structures for Communications strategies and plans
  • Applying these insights to your organisation
 Day 2:
 Researching Strategy
  • The big picture – analysing trends
  • Using SWOT, PEST and PESTLE
  • Analysing Opportunities and Threats
  • Over the horizon events – early warnings
  • Research skills
  • Research sources
 Day 3:
 Stakeholder Communications
  • Mapping your regular stakeholders
  • Identifying ‘situational stakeholders’ by project and issue
  • Planning stakeholder communication activities
  • Recognising the need for campaigns
  • The skills of negotiation and persuasion
  • Stakeholder narrative and messaging
Day 4:
 Communications Strategy
  • Vision, mission, values and strategy
  • Account management and business communications strategies
  • SMART objectives
  • Creating KPIs and CSFs
  • Developing your communications plans
  • Consulting on your draft strategy
 Day 5:
  • Communication – what can be measured
  • Gathering and using data
  • Making your data gathering plan
  • Acquiring the tools – your ‘tech stack.’
  • Making strategy happen
  • Reporting to the C Suite

Professional certificate & Accreditation

Enable yourself to explore the development of communications strategy and its execution to help your organisation to achieve its strategic objectives through this training course.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
13-17 May 2024
Fee: $5,950
24-28 Jun 2024
Fee: $5,950
19-23 Aug 2024
Fee: $5,950
16-20 Sep 2024
Fee: $5,950
Online streaming
21-25 Oct 2024
Fee: $3,950
21-25 Oct 2024
Fee: $5,950
18-22 Nov 2024
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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