Introduction to the course
Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.
Packed with examples of best practices, this highly participative training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.
This KC Academy training course will highlight:
- How to align your communications with your corporate strategy?
- Assessing your communications environment
- Ensuring that your communication matches strategic intent
- Horizon scanning, forecasting and scenario painting
- Measuring outcomes
Professional certificate & Accreditation
Enable yourself to explore the development of communications strategy and its execution to help your organisation to achieve its strategic objectives through this training course.