Strategic Communication:
Thinking, Planning and Execution

By the end of this Strategic Communication: Thinking, Planning and Execution training course, participants will be able to:

• Understand how communication drives strategic success across the organisation
• Develop communication strategies that engage stakeholders and manage risks
• Define clear goals, audiences, and tactical approaches for communication plans
• Conduct internal and external environmental analysis to shape messaging
• Apply methods for monitoring, evaluation, and demonstrating communication impact
• Build communication frameworks that respond proactively to emerging trends

This Strategic Communication: Thinking, Planning and Execution training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Organisations will benefit from enhanced communication capabilities that:

• Align closely with business goals and support overall strategic direction
• Enable data-informed decision-making and trend analysis for proactive planning
• Improve cross-functional collaboration between communications and operational teams
• Strengthening stakeholder engagement and organisational transparency
• Establish a culture of measurable and accountable communication

Participants will leave this training course with advanced communication competencies, including:

• Confidence in leading or contributing to strategic communication initiatives
• Enhanced ability to tailor messaging for diverse audiences
• Practical experience in using research to shape communication strategies
• Greater awareness of external trends and strategic foresight techniques
• A robust toolkit for planning, executing, and evaluating communications effectively

This KC Academy Strategic Communication: Thinking, Planning and Execution training course is suitable for a wide range of professionals but will significantly benefit:

• Communications professionals
• Directors with communications responsibility
• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Public Affairs Practitioners
• Marketing Officers / Managers
• Anyone planning a career in PR