Digital Transformation of
Public Affairs and Government Relations

Leveraging Data and Technology to Enhance the impact of Government Relations

Format availability:

In-Person

Duration:

5 Days

Introduction to the course

This KC Academy Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organisation. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government- and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalise operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This Digital Transformation of Public Affairs and Government Relations training course will highlight:

  • How to manage digital transformation projects in public affairs
  • Digital skills for public affairs
  • Implementing frameworks and step plans
  • Digital technologies for public affairs - machine learning, blockchain, data clouds
  • Information architecture and data analytics for public affairs

Course details

At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

  • Identify how digitalisation of public affairs can increase its value to the wider organisation
  • Identify, describe the Public Affairs use cases for digitalisation
  • Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
  • How to make better use of data, analytics and visualisation for Government Relations
  • Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

This Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

The Organisation will benefit as the following;

  • Developing a greater capability to achieve digital leadership
  • Articulate meaningful research questions to guide their digital engagement goals 
  • Enhance the management and strategy of a business through best practice digital technologies
  • Contributing to innovation and improving efficiency and effectiveness of operational processes
  • Contributing to innovation and decision-making which impacts revenue growth
  • Helping it to build information capabilities that significantly increase value from government and regulatory intervention

The delegates will benefit as the following;

  • Gaining digital capabilities and skills for leading digital transformation projects
  • Guiding teams in weathering the disruptive innovation in workplaces
  • Build strong professional relationships based on ethical principles with key audiences 
  • Formulating digital strategies to increase the success of Government Relations
  • Proficiently utilise digital platforms to communicate, connect and build community
  • Receiving knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organisation will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

  • Leaders and Managers of Public Affairs and Government Relationship teams
  • Ministerial & Ministerial Committee Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals

Daily Agenda

DAY 1:
Digitalisation Frameworks
  • Overview
  • Framework for digital transformation of public affairs
  • The benefits of digitally transforming public affairs
  • Lenses of digital transformation
  • The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyse a political process

  • Introduction of the scenario
  • Defining the use case
  • Defining the requirements
  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualisation for public affairs
  • Identifying the data
  • Collecting the data
Data Management
  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualisation for public affairs
DAY 3:
Digital Technologies
  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs
  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyse a political process

  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyse a political process

  • Applying machine learning to the tool
DAY 4:
Implementation
  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security
  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyse a political process

  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyse a political process

  • Building the UI / UX
DAY 5:
Workshop - Session 5: Build a Digital Tool to Analyse a Political Process
  • Connecting the back end to the front end
  • Testing
  • Implementation
  • Reviewing customer feedback
  • Q&A

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
London
08-12 May 2023
Fee: $5,950
London
04-08 Dec 2023
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own page, at your own time. Request for a quotation now, our training advisor will contact you promptly

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