An Intensive 5-day Training Course
An Essential Introduction to Public Relations
Public Relations is an ever-evolving industry. Learn the history, theories, and principles of public relations on this 5-day course, and gain a comprehensive foundation to start the journey down the public relations path.
This KC Academy course is a real-world introduction to the practice and purpose of public relations. Bringing together case studies and media coverage, you will learn about the role of PR in organisations and the application of communication tools. You will also look at the current day PR practitioner and the steps required when developing a communication plan before moving into integrated PR strategies and the role of PR in the modern media environment.
During the course, you will learn how to create communication campaigns, manage strong brands, create a cohesive corporate identity, predict and reduce risk, create a crisis plan and risk management strategy, protect and enhance reputation, implement CSR strategies and create strategic media communications plans.
During this five-day training course, you will learn:
This course is essential for anyone wanting to speed with the fundamentals of public relations and media communications. Suitable for those involved in PR full time or for other media executives who want a better understanding of how public relations work.
On successful completion of this training course, KC ACademy Certificate will be awarded to the delegates.
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