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Course topic:
Executive Management, Leadership and Management, Communication and Presentation Skills Courses
Format availability:
In-Person
Duration:
5 Days
Introduction to the course
Take charge of your brand.
This KC Academy "Building Your Personal Brand" 5-day course aims to not only investigate theoretical aspects of self-presentation and self-promotion but will also explain with practical information how to create a solid personal brand and how to build a unique brand strategy, to take control, manage and optimise your online personal brand presence and consequently, future opportunities.
Personal branding uses all kinds of design and marketing disciplines, techniques and tools to create, present and manage a curated self-image in the minds of others—not only your skills and experiences, but what you stand for, your vision, and what differentiates you from other professionals.
Supercharging your impact allows you to increase your self-awareness and develop an approach to managing your impact on others, which will help put you back in control of how others see you and the work you do.
Developing and building a personal brand is not just crucial once you've achieved career success. It is, in fact, an essential step to getting there. The importance of creating a personal that persuades, compels, leads and inspires is something that business leaders aspire to achieve. With the exponential growth of social media, the freelance workforce, and the gig economy, a solid personal brand has become imperative for almost any ambitious future.
Course details
On completion of this 5-day KC Academy Personal Branding Course, participants will:
- Have a clear idea of their own personal brand
- Identify the unique elements that make up their personal brand
- Discuss what makes a powerful personal brand
- Develop your personal brand marketing strategy
- Demonstrate methods you can use to market your personal brand, including media exposure, LinkedIn and podcasts
- Learn how to deliver effective presentations and speeches
- Gain a practical toolkit to use in networking scenarios
This 5-day KC Academy Personal Branding Course will feature:
- Professional and practical tips and advice on how to build a personal brand
- A step by step plan of action to implement straight away
- An opportunity to gain personal feedback on your personal brand strategy
This course will benefit anyone interested in personal branding, including:
- Anyone interested in understanding and developing their personal brand to grow their career
- Marketing personnel
- Business spokesperson
- Individuals or teams who regularly pitch themselves to win or grow business
- Executives and Managers looking to enhance their personal brand to become an industry thought-leader
- Business owners, entrepreneurs and start-up founders
Agenda
Upon completion of this 5-day KC Academy course, you will learn to:
- Define your public audience and your "competitors."
- Identify your goals and creating a vision for your future, and implementing it.
- Create a clear value proposition: what is your offering? How is it unique?
- Identify your personal brand’s core values, and purpose
- Define your brand’s personality and your unique personal brand ‘DNA.’
- Write your ‘personal brand statement.’
- Establish a unique "Look and Feel" across all your communication channels: social media, website, blog
- Curate your messages and storytelling to promote your personal brand
- Optimise your social media profiles
- Master how to market yourself and your brand on social media platforms such as LinkedIn, Instagram, Facebook, YouTube and Twitter
- Generate effective content about you and your work
- Maintain an authentic conversation to keep your audience engaged
Professional certificate & Accreditation
Frequently Asked Questions
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
Enroll now
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Course customization available
Course customization available
This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly
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