Creating a Crisis Communications Plan

Crisis Planning and Enterprise Communication Management

Format availability:


5 Days

Introduction to the course

In this KC Academy Crisis Communication Planning course, you will define the crisis, paracrisis, and the goals of crisis communication. During the 5-days, you will share your own experiences and practice identifying potential crises, creating a crisis communication plan, choosing a crisis communication team, and evaluating the plan.

A key component of preparing for a crisis is crafting messages for internal and external stakeholders. Messages must be quick, consistent, and open, and preparing initial statements ahead of time will help leaders and spokespersons communicate effectively during a crisis. You will examine the content of effective initial statements with the opportunity to review real-life examples, evaluating them for quality and success. You will practice addressing difficult questions and criticisms, exploring acceptable and graceful responses.

Once the crisis is over, it's important to review what worked well, what didn't, and to update the crisis communication plan for next time. Reflecting on a real-life example, you will evaluate the response to the crisis and the crisis communication plan itself.

This training course will highlight:

  • The different approaches to crisis communications planning
  • The types of crisis your organisation could face
  • Ways to identify reputational risk for your organisation
  • Methods to define your audiences and channels of communication
  • Ways to devise effective and appropriate key messages
  • How to plan the resources and facilities you need for an effective and timely response.


At the end of this training course, you will learn to:

  • Analyse a crisis communication plan to ensure that the organisation is prepared for potential crises 
  • Use the crisis communications plan to drive internal communication during change 
  • Respond to a paracrisis to prevent full crisis development
  • Prepare internal and external messages to respond to stakeholders during a crisis
  • Address questions and criticisms from internal and external stakeholders
  • Evaluate crisis responses to identify plan improvement opportunities

Course details

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Public Relations Professionals
  • Communications Professionals
  • Strategic Planners
  • Social Media practitioners
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders


Day One: Understanding different types of risk 

  • Exploring the benefits of early risk management
  • Ways in which a crisis can unfold
  • When to intervene to avoid an issue escalating to a crisis 
  • The impact of social media and exposing your brand to risk
  • How to effectively manage the key issues and control events under pressure.

Day Two: Preparing a Crisis Communication Plan

  • How to go about preparing a detailed crisis communications plan and manual 
  • Formulating and planning your messaging and crisis communications plans 
  • Integrating your communications into your crisis planning 
  • Integrating your communications plans to internal communications strategies 
  • Developing a dark site

Day Three: Crafting Crisis Communication Plan Messaging

  • Using effective internal communications to deliver the key messages during times of change 
  • Preparing robust media messages during times of crisis 
  • The critical message to appear on your "Dark site" so it is ready to go live during a crisis 
  • Understanding how to manage your communications with the media during a crisis
  • How to engage and effectively communicate with the media in a crisis

Day Four: Business Continuity

  • How to maintain business continuity
  • Strategies to protect a company's reputation during a crisis
  • Engaging and communicating with stakeholders
  • Handling customer relations
  • Maintaining staff morale

Day Five: Testing a Crisis Communication Plan

  • A practical workshop to create a crisis communication plan based on a scenario

Professional certificate & Accreditation

A crisis can have a tremendous impact on the people involved and an organisation's performance and reputation, so it's essential to communicate effectively to minimise negative consequences. Preparing for a crisis through creating and analysing a crisis communication plan can help minimise adverse reactions and fallout.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

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Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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