In this KC Academy Crisis Communication Planning course, you will define the crisis, paracrisis, and the goals of crisis communication. During the 5-days, you will share your own experiences and practice identifying potential crises, creating a crisis communication plan, choosing a crisis communication team, and evaluating the plan.
A key component of preparing for a crisis is crafting messages for internal and external stakeholders. Messages must be quick, consistent, and open, and preparing initial statements ahead of time will help leaders and spokespersons communicate effectively during a crisis. You will examine the content of effective initial statements with the opportunity to review real-life examples, evaluating them for quality and success. You will practice addressing difficult questions and criticisms, exploring acceptable and graceful responses.
Once the crisis is over, it's important to review what worked well, what didn't, and to update the crisis communication plan for next time. Reflecting on a real-life example, you will evaluate the response to the crisis and the crisis communication plan itself.
This training course will highlight:
The different approaches to crisis communications planning
The types of crisis your organisation could face
Ways to identify reputational risk for your organisation
Methods to define your audiences and channels of communication
Ways to devise effective and appropriate key messages
How to plan the resources and facilities you need for an effective and timely response.
Objectives
At the end of this training course, you will learn to:
Analyse a crisis communication plan to ensure that the organisation is prepared for potential crises
Use the crisis communications plan to drive internal communication during change
Respond to a paracrisis to prevent full crisis development
Prepare internal and external messages to respond to stakeholders during a crisis
Address questions and criticisms from internal and external stakeholders
Evaluate crisis responses to identify plan improvement opportunities
COURSE DETAILS
WHO SHOULD ATTEND?
This training course is suitable for a wide range of professionals but will greatly benefit:
Public Relations Professionals
Communications Professionals
Strategic Planners
Social Media practitioners
Marketers
Executives
Mid-Level Managers
HR Leaders
DAILY AGENDA
Day One: Understanding different types of risk
Exploring the benefits of early risk management
Ways in which a crisis can unfold
When to intervene to avoid an issue escalating to a crisis
The impact of social media and exposing your brand to risk
How to effectively manage the key issues and control events under pressure.
Day Two: Preparing a Crisis Communication Plan
How to go about preparing a detailed crisis communications plan and manual
Formulating and planning your messaging and crisis communications plans
Integrating your communications into your crisis planning
Integrating your communications plans to internal communications strategies
Developing a dark site
Day Three: Crafting Crisis Communication Plan Messaging
Using effective internal communications to deliver the key messages during times of change
Preparing robust media messages during times of crisis
The critical message to appear on your "Dark site" so it is ready to go live during a crisis
Understanding how to manage your communications with the media during a crisis
How to engage and effectively communicate with the media in a crisis
Day Four: Business Continuity
How to maintain business continuity
Strategies to protect a company's reputation during a crisis
Engaging and communicating with stakeholders
Handling customer relations
Maintaining staff morale
Day Five: Testing a Crisis Communication Plan
A practical workshop to create a crisis communication plan based on a scenario
Certificate
On successful completion of this
training course, KC ACademy Certificate will be awarded to the delegates
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Are there prerequisites or language requirements?
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
What should I do if I need to start the course late?
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
How many students are in a course? Who will be my classmates?
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
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