Creating a Crisis Communications Plan

Crisis Planning and Enterprise Communication Management

A crisis can have a tremendous impact on the people involved and an organisation's performance and reputation, so it's essential to communicate effectively to minimise negative consequences. Preparing for a crisis through creating and analysing a crisis communication plan can help minimise adverse reactions and fallout.



5 Days


Seminar Overview

In this KC Academy Crisis Communication Planning course, you will define the crisis, paracrisis, and the goals of crisis communication. During the 5-days, you will share your own experiences and practice identifying potential crises, creating a crisis communication plan, choosing a crisis communication team, and evaluating the plan.

A key component of preparing for a crisis is crafting messages for internal and external stakeholders. Messages must be quick, consistent, and open, and preparing initial statements ahead of time will help leaders and spokespersons communicate effectively during a crisis. You will examine the content of effective initial statements with the opportunity to review real-life examples, evaluating them for quality and success. You will practice addressing difficult questions and criticisms, exploring acceptable and graceful responses.

Once the crisis is over, it's important to review what worked well, what didn't, and to update the crisis communication plan for next time. Reflecting on a real-life example, you will evaluate the response to the crisis and the crisis communication plan itself.

This training course will highlight:

  • The different approaches to crisis communications planning
  • The types of crisis your organisation could face
  • Ways to identify reputational risk for your organisation
  • Methods to define your audiences and channels of communication
  • Ways to devise effective and appropriate key messages
  • How to plan the resources and facilities you need for an effective and timely response.


At the end of this training course, you will learn to:

  • Analyse a crisis communication plan to ensure that the organisation is prepared for potential crises 
  • Use the crisis communications plan to drive internal communication during change 
  • Respond to a paracrisis to prevent full crisis development
  • Prepare internal and external messages to respond to stakeholders during a crisis
  • Address questions and criticisms from internal and external stakeholders
  • Evaluate crisis responses to identify plan improvement opportunities

Designed For

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Public Relations Professionals
  • Communications Professionals
  • Strategic Planners
  • Social Media practitioners
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

Course Outline

Day One: Understanding different types of risk 

  • Exploring the benefits of early risk management
  • Ways in which a crisis can unfold
  • When to intervene to avoid an issue escalating to a crisis 
  • The impact of social media and exposing your brand to risk
  • How to effectively manage the key issues and control events under pressure.

Day Two: Preparing a Crisis Communication Plan

  • How to go about preparing a detailed crisis communications plan and manual 
  • Formulating and planning your messaging and crisis communications plans 
  • Integrating your communications into your crisis planning 
  • Integrating your communications plans to internal communications strategies 
  • Developing a dark site

Day Three: Crafting Crisis Communication Plan Messaging

  • Using effective internal communications to deliver the key messages during times of change 
  • Preparing robust media messages during times of crisis 
  • The critical message to appear on your "Dark site" so it is ready to go live during a crisis 
  • Understanding how to manage your communications with the media during a crisis
  • How to engage and effectively communicate with the media in a crisis

Day Four: Business Continuity

  • How to maintain business continuity
  • Strategies to protect a company's reputation during a crisis
  • Engaging and communicating with stakeholders
  • Handling customer relations
  • Maintaining staff morale

Day Five: Testing a Crisis Communication Plan

  • A practical workshop to create a crisis communication plan based on a scenario


Bespoke Solutions

Contact Us To Discuss Running This Course for Yourself or Your Organisation

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