Introduction to the course
This Issues and Crisis Management training course will provide PR teams with the key steps every organisation must take to avoid being irreparably damaged by a crisis.
In today's digital age, an issue can quickly turn into a crisis and become front-page news in an instant.
Attendees on this Crisis and Issues Management course will learn how to put plans in place to protect the reputation of their organisation and deal with a crisis as it happens. Attendees will also walk away with the crucial techniques to apply when dealing with the press and social media so that you are able to get your message across effectively, minimising any potential damage in the public eye.
Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to effective incident response and protecting reputation. This training course takes a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur.
The press and social media can be very unforgiving to organisations that they perceive to have made mistakes and effective communication when under the spotlight will be vital to come through unscathed. This training course provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.
This training course will highlight:
- An awareness of the media and communication environment at the time of a crisis
- The available media platforms and practical guidance on how to use them
- How communication is integral to effective operational response
- How to create an incident communications plan alongside a range of useful planning tools
- Practical skills for media communication and supporting case studies
Professional certificate & Accreditation
All organisations and individuals face moments of complication, yet it is the way that emerging issues and crisis are handled that define your reputation.
This Crisis and Issues Management course is essential for those managing the reputations of any business or brand and provides attendees with an in-depth look at the strategies and techniques required to prevent an issue from becoming a crisis.