Issues and Crisis Management

Protecting Your Reputation

Format availability:


5 Days

Introduction to the course

This Issues and Crisis Management training course will provide PR teams with the key steps every organisation must take to avoid being irreparably damaged by a crisis.

In today's digital age, an issue can quickly turn into a crisis and become front-page news in an instant. 

Attendees on this Crisis and Issues Management course will learn how to put plans in place to protect the reputation of their organisation and deal with a crisis as it happens. Attendees will also walk away with the crucial techniques to apply when dealing with the press and social media so that you are able to get your message across effectively, minimising any potential damage in the public eye.

Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to effective incident response and protecting reputation. This training course takes a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur. 

The press and social media can be very unforgiving to organisations that they perceive to have made mistakes and effective communication when under the spotlight will be vital to come through unscathed. This training course provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.

This training course will highlight:

  • An awareness of the media and communication environment at the time of a crisis
  • The available media platforms and practical guidance on how to use them
  • How communication is integral to effective operational response
  • How to create an incident communications plan alongside a range of useful planning tools
  • Practical skills for media communication and supporting case studies

Course details

At the end of this training course, you will learn: 

  • Develop practical skills enabling effective communication at the time of an incident
  • Familiarize students with both techniques & technologies involved in crisis communication
  • Provide a health check for your personal & organizational readiness
  • Provide the confidence to know that your response strategies are appropriate and effective
  • Build relevant knowledge through exploring relevant case studies and practical exercises
  • Develop flexible creative and well-motivated teams

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Public Relations Professionals
  • Communication Managers
  • Organisational Spokespeople
  • Social Media and Community Managers
  • PR executives with strategic involvement in identifying reputational risk, crisis planning, and incident management.
  • Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
  • Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis

Daily Agenda

Day 1: What Constitutes a Crisis?:
  • Identify the difference between an issue and a crisis
  • The Importance of reputation management
  • Learn about the key pillars of issues and crisis management
  • Develop an understanding of the types; causes and characteristics of most crises
Day 2: Preparedness and Pre-Crisis Planning:
  • Learn about scenario planning and risk assessment
  • Why do you need a plan?
  • Identify who should be in the crisis management team and the crisis communications team
  • Learn how to identify potential issues and assessing their likelihood and impact on reputation, finances, operations and customer service
  • The 20 Most Common Mistakes in Crisis Management 
 Day 3: Managing the Media and Stakeholders:
  • Media – friend or foe? A Journalistic Perspective
  • Social Media and Emerging Issues
  • Media Management Strategies
  • Organising a Media Centre & Press Conference
Day 4: Crisis Leadership And Recovery:
  • Understand the role of a leader during a crisis 
  • Crisis leadership in public: messages and presence for organisational leaders
  • Learn how to lead the recovery and manage consequences
  • Use of social media and the general media for managing consequences and long term image repair
 Day 5: Creating a Tailor-Made Crisis Strategy: Putting Your Plan into Action:
  • Process of pre-crisis planning
  • Developing and maintain a crisis management plan
  • Crisis management teams and resources
  • Identifying stakeholders and key issues
  • Developing scenarios and message control

Professional certificate & Accreditation

All organisations and individuals face moments of complication, yet it is the way that emerging issues and crisis are handled that define your reputation.

This Crisis and Issues Management course is essential for those managing the reputations of any business or brand and provides attendees with an in-depth look at the strategies and techniques required to prevent an issue from becoming a crisis.


Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

We do not have sessions available at the moment, click the button below and request a session that suits you
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

    KC Academy
    Typically replies within an hour

    Hi there 👋
    My name is Lily. Please tell me how I can assist you..
    Chat with Us