This Issues and Crisis Management training course will provide PR teams with the key steps every organisation must take to avoid being irreparably damaged by a crisis.
In today's digital age, an issue can quickly turn into a crisis and become front-page news in an instant.
Attendees on this Crisis and Issues Management course will learn how to put plans in place to protect the reputation of their organisation and deal with a crisis as it happens. Attendees will also walk away with the crucial techniques to apply when dealing with the press and social media so that you are able to get your message across effectively, minimising any potential damage in the public eye.
Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to effective incident response and protecting reputation. This training course takes a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur.
The press and social media can be very unforgiving to organisations that they perceive to have made mistakes and effective communication when under the spotlight will be vital to come through unscathed. This training course provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.
This training course will highlight:
An awareness of the media and communication environment at the time of a crisis
The available media platforms and practical guidance on how to use them
How communication is integral to effective operational response
How to create an incident communications plan alongside a range of useful planning tools
Practical skills for media communication and supporting case studies
COURSE DETAILS
OBJECTIVES
At the end of this training course, you will learn:
Develop practical skills enabling effective communication at the time of an incident
Familiarize students with both techniques & technologies involved in crisis communication
Provide a health check for your personal & organizational readiness
Provide the confidence to know that your response strategies are appropriate and effective
Build relevant knowledge through exploring relevant case studies and practical exercises
Develop flexible creative and well-motivated teams
WHO SHOULD ATTEND?
This training course is suitable for a wide range of professionals but will greatly benefit:
Public Relations Professionals
Communication Managers
Organisational Spokespeople
Social Media and Community Managers
PR executives with strategic involvement in identifying reputational risk, crisis planning, and incident management.
Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis
DAILY AGENDA
Day One: What Constitutes a Crisis?
Identify the difference between an issue and a crisis
The Importance of reputation management
Learn about the key pillars of issues and crisis management
Develop an understanding of the types; causes and characteristics of most crises
Day Two: Preparedness and Pre-Crisis Planning
Learn about scenario planning and risk assessment
Why do you need a plan?
Identify who should be in the crisis management team and the crisis communications team
Learn how to identify potential issues and assessing their likelihood and impact on reputation, finances, operations and customer service
The 20 Most Common Mistakes in Crisis Management
Day 3: Managing the Media and Stakeholders
Media – friend or foe? A Journalistic Perspective
Social Media and Emerging Issues
Media Management Strategies
Organising a Media Centre & Press Conference
Day Four: Crisis Leadership And Recovery
Understand the role of a leader during a crisis
Crisis leadership in public: messages and presence for organisational leaders
Learn how to lead the recovery and manage consequences
Use of social media and the general media for managing consequences and long term image repair
Day 5: Creating a Tailor-Made Crisis Strategy: Putting Your Plan into Action
Process of pre-crisis planning
Developing and maintain a crisis management plan
Crisis management teams and resources
Identifying stakeholders and key issues
Developing scenarios and message control
Certificate
On successful completion of this
training course, KC ACademy Certificate will be awarded to the delegates
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
Are there prerequisites or language requirements?
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
What should I do if I need to start the course late?
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
How many students are in a course? Who will be my classmates?
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
Do I need specific equipment to take Online Courses?
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
How can I register?
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
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