Digital Reputation Management

Managing a Reputation in a Digital World

Format availability:



5 Days

Introduction to the course

The digital landscape is fast-paced and continually changing. Yet, it is an equally challenging and exciting environment to work in, and Online Reputation Management (OMR) is a vital tool within your crisis, issues and reputation management toolkit.

In today's digital-first landscape, online reputation management creates the best possible image of the brand, organisation or service online. It informs the public understanding of the organisation on the internet and across social media platforms and channels.

This 5-day KC Academy course will provide participants with the tools and insights required to manage an organisation or entities online reputation, such as leveraging SEO's, creating content on blogs and social media, and also introduce you to the strategies and tactics that participants should leverage to monitor and protect a reputation in times of adversity.

This training course will highlight:

  • The strategies behind building a robust and sustainable online reputation
  • The benefits of creating a solid participatory culture online
  • The ways to manage social media issues based on real-life examples
  • How to handle a crisis and respond appropriately across multiple platforms online

Course details

By the end of this training seminar, you will be able to:

  • Establish an Online Reputation Management Strategy
  • Manage an organisation's online reputation
  • Build a strong participatory culture online to engage your audience
  • Leverage social listening tools to monitor your online reputation and respond accordingly
  • Apply reputational management principles to manage online issues and crises

This training course is suitable for a wide range of professionals in communication and social media but will greatly benefit:

  • Corporate Communications Practitioners and Managers
  • Public Relations Officers and Managers
  • Public Affairs Practitioners
  • Digital Marketers
  • Marketing Consultants
  • Business Owners or Entrepreneurs

Daily Agenda

DAY 1 :
Corporate reputation in the digital age
  • identify what a corporate reputation is and why it is important
  • What are the drivers of reputation?
  • A reputation audit – how to conduct it?
  • Sources of data on reputation
  • examine how the digital age has affected reputation management
  • identify the types of reputational risk that exist online and the difference between an issue and a crisis
 DAY 2:
Reputation and participatory culture
  • Examine how to build a reputation – conversation and coverage
  • Explain what participatory culture is and why it is important
  • Utilise the audience as co-creator of the story and brand
  • Recommend ways in which to build a strong participatory culture
  • Identify ways in which you can use a strong participatory culture to maintain a positreputation
 DAY 3 :
How the internet has changed the media cycle
  • Explore the impact of the internet on the media cycle
  • Examine how the traditional media cycle has changed and the broader definition of who ‘the media’ is now
  • The importance of Search Engine Optimisation
  • Explain how online reputation affects offline reputation and whether an organisation can separate the two
  • How to Establish a Social Media Company Policy
DAY 4 :
Managing reputation online
  • Demonstrate how to protect a reputation in times of adversity
  • Monitor your reputation and act on issues
  • identify ways to embrace online negativity/criticism
  • explain how to respond to a crisis online
  • debrief after a crisis and evaluate your response
DAY 5:
Towards best practice reputation management
  • Explore the legal implications of using social media and reputation management
  • Examine how ethics relates to corporate reputation
  • Articulate how to be authentic and speak ‘beyond the corporate voice’
  • Compare best practice in building a sustainable corporate brand online

Professional certificate & Accreditation

Learn how to develop, manage and protect an organisation’s online reputation through social media channels such as Facebook, Twitter, LinkedIn and Instagram.


Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
02-06 Sep 2024
Fee: $5,950
16-20 Dec 2024
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly

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