Introduction to the course
The practice of public relations has changed dramatically in the past few years. At the heart of this change lies digital media, and its greatest supporting ground is the social media. Not only have they redefined timescales, reach, cost and accessibility but they are ever evolving, requiring us to update and change almost constantly. In this training course, delegates will learn how to build social media presence with content that attracts and animates your target audiences. You will learn about content marketing and how to use a content calendar.
This training course enables both newcomers and experienced practitioners to explore the range of skills and actions that lead to success. The strategies, tools and techniques that you will learn will help your organisation to achieve its strategic objectives. You will discover how to align messages across different platforms and channels and the importance of understanding audience behaviour.
This training course will highlight:
- The nature and importance of the digital revolution
- The needs and interests of your stakeholders and the platforms they prefer
- Strategic thinking and planning for social media
- How to create content to engage the communities you want to talk to
- How to prove the value of what you are doing
Professional certificate & Accreditation
Enhance your social media skills and develop a strategy across social media platforms to help your organisation to achieve its strategic objectives through this training course.