The practice of public relations has changed dramatically in the past few years. At the heart of this change lies digital media, and its greatest supporting ground is the social media. Not only have they redefined timescales, reach, cost and accessibility but they are ever evolving, requiring us to update and change almost constantly. In this training course, delegates will learn how to build social media presence with content that attracts and animates your target audiences. You will learn about content marketing and how to use a content calendar.
This training course enables both newcomers and experienced practitioners to explore the range of skills and actions that lead to success. The strategies, tools and techniques that you will learn will help your organisation to achieve its strategic objectives. You will discover how to align messages across different platforms and channels and the importance of understanding audience behaviour.
This training course will highlight:
By the end of this training seminar, you will be able to:
This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Your company will benefit in the following ways:
The personal benefits to be derived from attending this training course include the following:
This training course is suitable to a wide range of professionals but will greatly benefit:
Enhance your social media skills and develop a strategy across social media platforms to help your organisation to achieve its strategic objectives through this training course.
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.
You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.
Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.
Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.
It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.
This training course is available to be conducted at your own pace & at your own time. Request for a quotation now and our training advisor will contact you shortly
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