Social Media for Communication Practitioners

By the end of this training seminar, you will be able to:

• Develop a strategy across social media platforms
• Understand how to use social media to drive behaviour
• Understand how to create or curate content
• Enhance social media skills
• Create measures of success in your social media use
• Understand how to deal with social media attacks, mistakes and crises

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Your company will benefit in the following ways:

• Increased coordination of social media activities
• Stronger communication in the ways that your customers like
• Stronger support for marketing and customer service
• Development of greater social media advocacy
• Greater protection from social media crises

The personal benefits to be derived from attending this training course include the following:

• Greater ability to influence your target audiences
• Improved ability to use platforms in a strategic way
• Greater understanding of content curation and creation
• Ability to deal quickly with social media problems and crises
• Increased confidence in proving your worth

This training course is suitable to a wide range of professionals but will greatly benefit:

• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Public Affairs Practitioners
• Marketing Officers / Managers
• Customer Service Staff