INTRODUCTION TO THE COURSE
Clear, persuasive, and confident communication is the cornerstone of professional success. This Fundamentals of Business Communication training course is specifically designed to strengthen participants’ proficiency in both written and spoken communication, enabling them to deliver messages with clarity, credibility, and impact across diverse workplace scenarios.
Whether you're writing emails that get noticed or delivering presentations that influence decision-makers, effective communication requires more than just choosing the right words—it demands structure, tone, and purpose. This Fundamentals of Business Communication training course offers practical tools, proven strategies, and guided practice to help professionals convey their ideas effectively, build rapport, and inspire action.
Key topics covered include:
- Mastering professional standards of business English in speaking and writing
- Enhancing the effectiveness of different written communication formats
- Using persuasive and impactful language to influence and engage
- Strengthening presentation delivery, even under challenging conditions
- Structuring messages clearly and concisely to drive outcomes
COURSE DETAILS
Objectives
By the end of this Fundamentals of Business Communication training course, participants will be able to:
- Tailor communication to meet the specific needs of readers or audiences
- Apply active listening techniques to better understand stakeholder expectations
- Composing clear, professional emails, letters, and reports with confidence
- Deliver presentations with greater poise, clarity, and persuasive power
- Build rapport and trust with audiences, colleagues, and clients
- Use communication tools and frameworks to manage various professional interactions effectively
Who should Attend?
This KC Academy Fundamentals of Business Communication training course aims to take participants’ written and oral skills to higher levels. It is for a wide range of professionals whose work requires them to communicate with others:
- New & Experienced Supervisors
- Team Leaders & Line Managers
- Specialists
- Marketing, HR and PR Professionals
DAILY AGENDA
Day 1: Establishing the Groundwork in Written and Spoken Communication
- What is successful business communication?
- Establishing a Clear Brief by Careful Listening and Questioning
- Barriers to Effective Communication and How to Overcome Them
- Mindfulness, Rapport and Charisma Building
- The Role of Emotional Intelligence in Successful Communication
- The Types of Communication to Meet the Needs of Brief and Audience
Day 2: Developing Professional Writing Skills
- Fundamentals of Business English – critical grammar and structure rules
- Fundamentals of Business English – structures and phrases to avoid
- Structure – Why clear structure helps decision making?
- Structuring an Argument Coherently and Logically
- The Skoosh Case – Introduction – identifying typically written mistakes
- Generating Ideas for Writing and Presenting – mind mapping and brainstorming
Day 3: Professional Written Presentation
- Characteristics of Effective Writing
- Essential Plain English Techniques and How to Apply Them
- Avoiding Clichés, Jargon and Management-speak
- Improving Clarity with Headings and Sub-headings
- Using Tables, Diagrams, Figures and Graphs
Day 4: Mastering the Language of Business Persuasion
- Writing and Presenting for a Target Audience and Specific Purpose
- Persuasive Argumentation
- A Process to Marshal Support for Your Ideas
- Powerful Words and Phrases to Influence Outcomes
- Influence and Persuasion – The lessons from marketing sales and public administration
- Constructing a Strong Opening and Powerful Conclusion
Day 5: Becoming a Fluent and Professional Speaker and Communicator
- How to control your nerves and manage stress before delivering?
- Presenting: do's and don'ts
- Storytelling as a Vehicle for Key Messages
- Body Language and Posture for Success
- Rehearsal: Giving and Receiving Feedback to Increase Performance
- Course Evaluation and Action Planning
Certificate
- On successful completion of this training course, KC Academy Certificate will be awarded to the delegates.