The Fundamentals of Business Communication

Developing Professional Writing & Speaking Skills

Format availability:

In-Person

Duration:

5 Days

Introduction to the course

This KC Academy course has been specifically designed to develop the competency of professionals to equip them with the necessary skills and confidence to achieve excellence in spoken and written communication.

The course includes a wealth of practical guidance on improving the effectiveness of various verbal and written communication forms. If you want your reports, memos, letters and e-mails to be read with interest and acted upon and if you're going to be able to present your ideas with impact and effectiveness, this is the right training course for you.

This training course will highlight:

  • The importance of professional levels of written and spoken English
  • Proven ways to improve the effectiveness of various forms of written communication
  • Power language to enhance influence and impact
  • Presentation skills to persuade even the most hostile audience
  • How to convey a credible message and create concise messages using a structured process?

Course details

By the end of this training course, you will be able to: 

  • Meet the needs of your readers/audiences, by helping them achieve their objectives
  • Listen more intently and intensely to understand others and their needs and requirements
  • Write more precise, more effective and professional e-mails, letters and reports
  • Speak in front of a group with greater confidence
  • Build rapport with your audiences and clients
  • Confidently use the proper techniques, tools and skills for a wide variety of communication challenges

This KC Academy Fundamentals of Business Communication training course aims to take participants’ written and oral skills to higher levels. It is for a wide range of professionals whose work requires them to communicate with others:

  • New & Experienced Supervisors
  • Team Leaders & Line Managers
  • Specialists
  • Marketing, HR and PR Professionals

Daily Agenda

DAY 1:
Establishing the Groundwork in Written and Spoken Communication
  • What is successful business communication?
  • Establishing a Clear Brief by Careful Listening and Questioning
  • Barriers to Effective Communication and How to Overcome Them
  • Mindfulness, Rapport and Charisma Building
  • The Role of Emotional Intelligence in Successful Communication
  • The Types of Communication to Meet the Needs of Brief and Audience
DAY 2:
Developing Professional Writing Skills
  • Fundamentals of Business English – critical grammar and structure rules
  • Fundamentals of Business English – structures and phrases to avoid
  • Structure – Why clear structure helps decision making?
  • Structuring an Argument Coherently and Logically
  • The Skoosh Case – Introduction – identifying typically written mistakes
  • Generating Ideas for Writing and Presenting – mind mapping and brainstorming
DAY 3:
Professional Written Presentation
  • Characteristics of Effective Writing
  • Essential Plain English Techniques and How to Apply Them
  • Avoiding Clichés, Jargon and Management-speak
  • Improving Clarity with Headings and Sub-headings
  • Using Tables, Diagrams, Figures and Graphs
DAY 4:
Mastering the Language of Business Persuasion
  • Writing and Presenting for a Target Audience and Specific Purpose
  • Persuasive Argumentation
  • A Process to Marshal Support for Your Ideas
  • Powerful Words and Phrases to Influence Outcomes
  • Influence and Persuasion – The lessons from marketing sales and public administration
  • Constructing a Strong Opening and Powerful Conclusion
DAY 5:
Becoming a Fluent and Professional Speaker and Communicator
  • How to control your nerves and manage stress before delivering?
  • Presenting: do's and don'ts
  • Storytelling as a Vehicle for Key Messages
  • Body Language and Posture for Success
  • Rehearsal: Giving and Receiving Feedback to Increase Performance
  • Course Evaluation and Action Planning

Professional certificate & Accreditation

In today’s business environment, it is essential that the writing and speaking skills are of the highest professional standard. How well you communicate can make or break your professional image as well as perceptions of your organisation. It directly influences how others view your work and performance and your prospects for career advancement and mobility.

Frequently Asked Questions

There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older. All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. Discussion boards are a critical component of each of our courses; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion. For any of the art writing courses, students need to be 100% proficient in written English.

You should have an up-to-date web browser such as: Chrome, Safari, Firefox, or Internet Explorer. For more detailed information, please see the guides for supported browsers and basic computer specifications. Our Online Courses can be accessed on a mobile or tablet device, although we strongly encourage you to have access to a desktop or laptop computer and reliable internet connection for certain course components. Former students have told us it is easiest to read discussion threads and complete written assignments on a laptop or desktop computer.

Registration is available on our website. Just follow these simple steps: Click the “Apply Now” button in the top right corner of your screen. Select “Online Courses.” Choose your course(s). You will be asked for basic contact information and your credit card payment. We require full payment at the time of registration and all tuition is billed in US dollars. Be sure to check with your bank or credit card company, as your financial institution may charge a foreign transaction fee.

Our classes are kept small, at no more than 30 students, to better facilitate and encourage personalized interaction with the instructor and fellow participants. Your classmates come from all over the globe and contribute their global perspectives and experience. Some are currently working within the arts while others are just beginning. All classmates share in their passion for the art world.

It is recommended that you begin your course promptly. If you do need to start the course a few days late, contact your instructor as soon as possible after the course has opened to discuss your options. Registration closes on the Friday after the course begins.

Enroll now

Click on a date to enroll and save your seat
London
20-24 Mar 2023
Fee: $5,950
Course customization available
Course customization available

This training course is available to be conducted at your own page, at your own time. Request for a quotation now, our training advisor will contact you promptly

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